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Industry News 11/7/2016

New Helly Hansen Campaign Inspires You to Feel Alive!

When is the last time you felt truly alive? Were you on top of a mountain? In the middle of the ocean? Or maybe simply enjoying the feeling of rain on your face? Helly Hansen, the leading brand for mountain and ski professionals, understands the moments you remember most are the ones in which you felt most alive. This fall, Helly Hansen’s new global campaign, ‘Alive since 1877’, not only inspires people to feel alive in the outdoors, but reflects what the company has done since day one – develop professional-grade gear that helps people stay and feel alive.

Inspiration for the new campaign draws from the 50,000+ mountain and ski professionals who live and breathe in Helly Hansen apparel every day, who have not only dedicated their lives to a career that makes them feel alive, but who also work selflessly to make sure that the rest of us are able to safely experience the mountains. The campaign will unfold globally through social media, advertising, activations and inspirational videos that celebrate the feeling of being alive in the moment.

“From our home in Norway, Helly Hansen has been making professional grade gear that helps people stay and feel alive since 1877. This season, more than 50,000 mountain professionals, across more than 200 ski resort and guiding operations around the world will put their trust in our gear and the Helly Hansen brand,” said Erik Burbank, Helly Hansen Chief Marketing Officer. “These are the people who go to work each day in some of nature’s most inspiring, yet harsh environments. Our unique relationship with professionals allows us to push both innovation and design, and carry these advancements along with the spirit of the pros, into the products we provide to all consumers. Helly Hansen’s Alive campaign celebrates the professionals, and all those who are inspired by the outdoors. In the end, we want to excite and motivate consumers, and let them know that we make professional grade gear that helps people stay and feel alive.

Consumers can participate in the new campaign beginning this November through a social media- based activation, titled #feelalive. Partakers will have the chance to win Helly Hansen prizes by submitting personal inspiring images or stories of moments where they #feelalive.

On October 15th, you can experience all new content and more at www.hellyhansen.com/alive .

About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow® temperature regulating system