Industry News 11/7/2016

Blundstone Hits the West Coast at Deus Ex Machina

For the first time, Blundstone made its mark on the west coast last week with an event on Thursday, November 3rd. In celebration of Blundstone’s national #HowIRoam social campaign, the brand hosted an event with fellow Australian retailer, Deus Ex Machina in Venice, California. A packed house of local Venice and surrounding Los Angeles community of media, influencers and tastemakers came out in support, and leather craft maker Will Leather Goods was on site offering free personalized embossing on Blundstone boots. A popular local Venice eatery, Cerveteca provided the faire and a Venice musician and DJ provided entertainment. The event gave Blundstone the chance to engage with consumers that have supported the brand for years while introducing the product to a new audience. Check out the highlights below: