GCI Outdoor Names Verde Brand Communications as Agency of Record
November 16, 2016
GCI Outdoor, creators of portable, built-to-last outdoor recreation equipment, is partnering with Verde Brand Communications as its public relations and brand communications agency of record. Effective immediately, Verde will engage its integrated approach to brand communications, employing traditional PR and digital content strategies, to support GCI Outdoor’s visibility and consumer awareness.
“With Verde’s expertise in the outdoor industry, we are looking forward to bringing our brand visibility to the next level,” said Jeffrey Polke, co-president of GCI Outdoor. “Merging Verde’s extensive and respected connections with our loyal and core roots in the outdoor industry will make for an effective partnership.”
GCI Outdoor was founded in 1996 after founder Dan Grace asked this simple question: “Why isn’t there a chair for this?” That question was answered when Dan, utilizing his engineering background, designed the Everywhere Chair®, the patented hillside adjustable chair. In 1998, Jeffrey Polke joined as co-owner bringing his sales, marketing and retail experience. Together they grew GCI Outdoor with innovative product designs and unsurpassed customer service.
Verde will work with GCI Outdoor to creatively and more effectively reach outdoor enthusiasts, sport fanatics and more. GCI Outdoor’s broad appeal and functionality make its products relevant for nearly everyone. With quality and function that genuinely improve outdoor experiences, GCI Outdoor is continuing to think outside the box – allowing users to pack small, but camp big.
“GCI Outdoor is a stellar brand that stands for innovation. The team at GCI has spent 20-plus years redefining the outdoor experience and has such an entrepreneurial, innovation-driven approach to their product design and brand experience. This is so well-aligned with Verde," said Kristin Carpenter-Ogden, founder and CEO of Verde Brand Communications. "Verde's creative, integrated approach will ensure that the GCI tribe grows as more people discover the awesome benefits GCI Outdoor products provide."
About GCI Outdoor
GCI Outdoor was founded by lifelong friends, Dan Grace and Jeff Polke, in 1996. Over the last two decades, they have become one of the outdoor industry's leading innovators of outdoor recreational gear with products that include chairs, camp tables, stadium seats, canoe seats and more. Offering high-quality gear to outdoor lovers of all kinds, GCI Outdoor products can be found at over 3,000 stores worldwide and online at www.gcioutdoor.com.
About Verde Brand Communications
With offices in Jackson, Wyoming, Ketchum, Idaho and Durango and Boulder, Colorado, Verde Brand Communications exists to bring expansion to our clients and inspiration to the outdoor active lifestyle consumer. Verde is a full-service brand communications firm offering services in traditional and digital public relations, brand strategy, marketing, paid media and consulting. Verde serves clients in the outdoor, cycling, snowsports, endurance, travel, active lifestyle and consumer electronics markets, as well as the Lifestyles of Health and Sustainability (LOHAS) markets. For more about Verde Brand Communications, visit www.verdepr.com.