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Industry News 11/18/2016

Smith Named Official Eyewear and Helmet Sponsor of Intrawest

Smith is excited to announce its partnership today with Intrawest as the new official eyewear, goggle and helmet sponsor for Steamboat Ski Resort (CO), Winter Park Resort (CO), Snowshoe Mountain (WV), Stratton Mountain Resort (VT), Blue Mountain Resort (ON), Mont Tremblant (QC), and Canadian Mountain Holidays (BC). Intrawest employees will be outfitted in Smith products, including snow and bike gear for multi- season activities. The three-year partnership also includes event sponsorship, demo days, on- mountain signage, and consumer promotions at Intrawest mountain properties.

“We are thrilled to grow our longstanding retail relationship with Smith to include a multi-faceted marketing sponsorship at our mountain properties. We look forward to increasing Smith’s presence throughout our properties and providing our guests a direct experience with the brand’s latest products and technologies,” said Sky Foulkes, Executive Vice President and Chief Operating Officer at Intrawest.

“Smith is honored to be partnering with Intrawest resorts with this opportunity to advance our businesses together. We have a long standing respect for the Intrawest organization and the work we have done together over the years. Formalizing the partnership is further proof of this. We sincerely look forward to continuing the alignment and to announcing an event schedule in the coming days,” commented Scott Oliver, Central Region Sales Manager at Smith.

About Smith:

Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With over 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls. Smith seeks to power thrilling experiences in snow, surf, bike, fish and peak performance outdoor adventures with a comprehensive collection that exudes modern style and vibrant personality. To Smith, the experience is everything. Smith is part of Safilo Group. Additional information is available at smithoptics.com.

About Intrawest:

Intrawest is a North American mountain resort, adventure, and real estate company, delivering distinctive vacation and travel experiences to its customers for over three decades. The Company wholly owns six four-season mountain resorts geographically diversified across North America's major ski regions with approximately 8,000 skiable acres and over 1,120 acres of land available for real estate development. The Company also operates an adventure travel business, the cornerstone of which is Canadian Mountain Holidays, a leading heli-skiing adventure company in North America. Additionally, the Company operates a comprehensive real estate business through which it manages condominium hotel properties and markets and sells residential real estate. Intrawest Resorts Holdings, Inc. common stock is traded on the New York Stock Exchange (NYSE: SNOW). For more information, visit www.intrawest.com.