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Industry News 11/22/2016

Balega Opens Application for 2017 Balega Impi Ambassador Team

Balega, a leading performance sock brand in the run and outdoor specialty market, has opened the application portal today for its third annual “Impi” influencer team. The Impi members will represent Balega as brand ambassadors to help illuminate Balega’s core pillars -- performance, excellence, harmony, creativity and community -- while continuing to highlight the products’ excellence and position Balega as the leader in run.

Impi is a Zulu word roughly translating to mean “warrior.” The 2017 team will once again be made up of approximately 100 men and women athletes from across the United States who will act as an army of Balega warriors. These running enthusiasts will help spread the Balega love across their social media channels, at races and in their day-to-day lives through creative activations.

“The 2016 team blew us away with their dedication, motivation and passion about the Balega brand,” said Tanya Pictor, VP of Marketing of Implus Specialty. “We are looking to build up the 2017 team with equally passionate individuals who are ready to carry the Balega name with pride, enthusiasm and dedication to the run industry. We invite anyone who truly believes in the Balega difference to apply to be part of the 2017 Balega tribe.”

Balega Impi members will represent the brand’s core values and share the brand’s South African heritage and “sole” while positioning Balega as a leader and innovator in quality footwear within the run specialty market. Impis will receive a variety of socks over the course of the year, get a first-look at new product introductions as part of first-round product testing, and take part in sharing the Balega brand with their local and social communities. They will further benefit from the various other product categories out of the Implus stable of brands.

“Our 2016 Impi Team has been so much for to work with! We’ve seen an incredible group of people come together from different backgrounds to help spread the Balega love,” said Casey Lewis, Marketing Specialist at Balega. “It’s been exciting to see our Impi’s make a difference in their local communities and we cannot wait to see what the 2017 team brings.”

The application period for the 2017 Balega Impi Team opens today and applications will be accepted through Friday, December 16, 2016. The team will be announced by the second week of January.

Apply today at: http://bit.ly/2dx32Yh.

For more information on the team or details on the application process, please contact Casey Lewis at clewis@4implus.com.

About Balega International

A leading performance sock brand in the run specialty market, Balega is a designer and manufacturer of technical performance socks and part of the Implus family of brands. With a proud American-South African initiative, the company develops its product in both South Africa and North Carolina production facilities utilizing the best performance yarns produced in the United States. Crafted for a superior fit and unmatched comfort, Balega is committed to the technical excellence, quality, and performance expected in the Balega brand. A brand with ‘sole,’ Balega prides itself on its commitment to the community with projects aimed at enriching those less fortunate than ourselves. For more information, visit www.balega.com.

About Implus

Headquartered in North Carolina’s Research Triangle Park, Implus LLC has evolved to become an innovative provider of footwear, outdoor and fitness accessories to its retail partners. Implus’ family of brands includes Sof Sole, Yaktrax, apara, Airplus, Sneaker Balls, Sof Comfort, Little Hotties, Perfect, TriggerPoint, ICETrekkers, FuelBelt, Harbinger and Balega. From insoles, socks and shoe care to seasonal accessories and fitness solutions, Implus proudly distributes its brands to thousands of retail locations across the United States and worldwide. For more information, visit www.implus.com.