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Industry News 12/1/2016

Feel Alive on the Mountains with a Helly Hansen Free Ski Pass


Fresh snow calls for new inspiration this season as Helly Hansen continues its successful Ski Free program for 2016-17. Skiers who purchase select Helly Hansen products will receive the added bonus of a redeemable one-day free or two-for-one ski pass specified by one of the 40 participating resorts throughout the U.S., Canada and Europe – from premium resorts like Aspen and Chamonix, to destinations like Norefjell and Arosa Lenzerheide.

This season of Ski Free, Helly Hansen wants to celebrate partnering ski resorts and the incredible patrollers and mountain rescue professionals who keep people alive and safe every day on the slopes. To this day, more than 50,000 ski professionals, including over 2,800 patrollers, put their trust in Helly Hansen product performance, durability, warmth and comfort all season long.

The majority of Helly Hansen’s Winter 2016-17 men’s and women’s ski jackets are part of the Ski Free program, including the award-winning Elevation Shell Jacket. Look for “Ski Free” hangtags on Helly Hansen ski jackets and pants, available throughout leading winter sports retailers.  

What are you waiting for? Grab you gear, your free ski pass – go out there and feel Alive!

About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow® temperature regulating system. Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 50,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world. Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com .