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Industry News 12/12/2016

Vertical Brands signs a worldwide license for apparel with K2 Sports

VERTICAL BRANDS announces that it has signed a worldwide license for apparel with K2 Sports of Seattle, Washington.

“K2 gives us a phenomenal opportunity to launch this heritage brand and expand our portfolio of premium products,” said Christopher Neary, CEO of VERTICAL BRANDS. “In addition, we have been fortunate to enlist the talents of Bill Post to direct the efforts and insure that it is properly conceived and targeted in this challenging market. Bill brings a wealth of experience and passion for the wintersports business, and, along with our design team, has created a concise, well-thought-out introductory line that will establish our path for the future. Lastly, we have been fortunate to align a strong sales team which will be a key to our success.”

K2 Apparel will launch for Fall 2017 and will be present at regional and major trade shows.

About Vertical Brands

VERTICAL BRANDS is a brand consortium and a component of Vertical Holdings, LLC located at 830 Broad Street in Shrewsbury NJ. In addition to apparel brand management Vertical Holdings also focuses on production management, sourcing and design.