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Industry News 12/15/2016

K2 Skis Welcomes Andrew Tiner as new Retail Marketing Specialist


K2 Skis is pleased to announce the addition of triple-threat Andrew Tiner to the crew as Retail Marketing Specialist. With more than 10 years experience in sales, product & marketing, Tiner brings a high level of expertise and broad knowledge when it comes to the ski industry. In his new role, he will be most focused on K2’s retailers, creating and executing marketing and sales promotions for both brick and mortar and online retailers, and working closely with the sales team.

Growing up ski racing in New England, Tiner eventually moved into freeskiing steep New England trees and taking annual trips to the Rockies. He began working in ski and bike specialty shops to help put himself through college and support his skiing lifestyle, and earned a BS in Marketing at Quinnipiac University. He also spent a year skiing the French Alps while studying business in Grenoble, FR.

Post college, Tiner’s first industry job was working for Scott Sports as Marketing Coordinator for Wintersport and Bicycle in the Northeast. For the last three years, Tiner stationed himself in Utah where he worked with AMER Sports brands Atomic and Salomon with a focus on regional sales, marketing and promotions in the West. Now residing in the Pacific Northwest for the first time, Tiner is “stoked to be living where the mountains meet the ocean” and is looking forward to helping K2 lead the U.S. market. 

“We are really excited to have Andrew join the crew,” stated Hunter Waldron, K2 Global Brand Director. “With his experience and contacts, he has hit the ground running and immediately lifted our ability to support retailers and sell through our products.”

"K2 has always had the most iconic athletes and market-leading skis with technologies that are a step ahead of the European brands,” said Andrew Tiner. “From developing revolutionary twin-tips that drove the freeski movement and all mountain skis for the pro and common skier alike, to women-specific skis and backside skis with superior power-to-weight ratio, K2 has been a driving force in the industry for decades. I plan to continue promoting K2’s history and its reputation for advancing ski technologies and fun on snow."

ABOUT K2 SKIS

Delivering Serious Fun since 1962, K2’s commitment to the All-Mountain skier remains the driving force behind its industry-leading innovations. With an all-encompassing E3 (Energy Efficient Engineering) design philosophy, K2 unveils a fully integrated collection of award-winning skis, boots, poles, helmets and goggles that offer a complete solution for the all-mountain skier. Whether at the resort, in the park or deep in the backcountry, K2 is all about enjoying the ski experience. For the latest information on K2 products, athlete activities and promotions visit K2skis.com.