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Industrial Profile 12/28/2016

GasGas North America to provide AMA memberships with all new 2017 enduro or trials motorcycle purchases

PICKERINGTON, OH – The American Motorcyclist Association welcomes the support of GasGas North America, which will provide an AMA membership along with every new 2017 GasGas enduro or trials motorcycle purchased in the United States, effective retroactively to Dec. 1, 2016.

“The support of companies such as GasGas North America to the AMA and our members is good for the association and good for motorcycling,” said AMA Vice President of Industry Relations and Business Member Programs Jim Williams. “Working together, we are all in a better position to fulfill the AMA’s mission to promote the motorcycle lifestyle and protect the future of motorcycling. We look forward to working with Gas Gas going forward and welcoming all new GasGas customers to the membership ranks of the AMA.” 
GasGas says the program is designed to help support the AMA’s membership efforts and to get every GasGas owner started off on the right foot as a member of the largest motorcycle enthusiast membership association in the country.
“We are very proud to offer a one-year AMA membership with the purchase of one our motorcycles,” said Scot Harden, Chief Marketing Officer of Torrot GasGas North America Inc. “We strongly believe in and support the mission of the AMA and can think of no better way to help grow membership than by offering the membership free of charge to our customers. Our sport has never needed the AMA more than it does today as we are under constant attack by regulatory bodies and environmental groups. In addition to protecting rider’s rights, the AMA offers an impressive list of membership benefits including free roadside assistance, a subscription to American Motorcyclist magazine and a host of other discounts and rewards.”
The membership program is available to those who have purchased a new 2017 GasGas model since Dec. 1. For GasGas customers who are existing AMA members, GasGas will cover an additional year of their membership dues.
To activate their AMA membership, or to extend an existing membership by one year, new GasGas purchasers should call (800) 262-5646.
About Torrot GasGas North America Inc.
Torrot GasGas North America, Inc. is a fully owned subsidiary of Torrot Electric Europa S.A., a highly innovative business group with a proven track record for success in high tech applied to its 3 business areas: smart mobility, off road motorcycle manufacturing, and smart cities. Currently, Torrot Group sells its products to more than 40 countries in 4 continents. Since acquiring GasGas in 2015 Torrot has made significant investments in the GasGas factory and the GasGas product line with a vision towards building GasGas into a major player in the global motorcycle market. Torrot has a five-year strategic plan that not only includes an aggressive product development component but also the build out of its global sales and marketing infrastructure. This includes their highly innovative line of Torrot trials and supermoto minicycles, e-bikes and scooters. All Torrot brand products reflect the state of the art in EV smart technology and development and are currently in production and available for retail delivery.
About the American Motorcyclist Association
Founded in 1924, the AMA is a not-for-profit member-based association whose mission is to promote the motorcycle lifestyle and protect the future of motorcycling. As the world’s largest motorcycling rights and event sanctioning organization, the AMA advocates for riders’ interests at all levels of government and sanctions thousands of competition and recreational events every year. The AMA also provides money-saving discounts on products and services for its members. Through the AMA Motorcycle Hall of Fame in Pickerington, Ohio, the AMA honors the heroes and heritage of motorcycling. For more information, visit www.americanmotorcyclist.com.
Source: American Motorcyclist Association