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Industry News 12/31/2016

Triumph's All-New Street Scrambler 2017 Motorcycles

ATLANTA, GA - 

Joining Triumph's new Street Cup in the Street Twin line up for 2017 – the all-new Street Scrambler builds on the Street Twin’s position as the fun and accessible contemporary Bonneville and brings a significant update in capability and style to the iconic Triumph Scrambler.  

Preview Video on Triumph's YouTube Channel:
https://www.youtube.com/watch?v=Hv1cbve08tc

Get a First Look During Triumph’s Brutal Beauty Tour

Consumers will get a chance to see the new Street Scrambler, as well as the entire next generation of the legendary Bonneville range of motorcycles, during Triumph Motorcycles America’s Brutal Beauty Tour.

Visit http://www.fortheadventure.com/bobber-eventpr-calendar/ to discover the over 50 cities the Brutal Beauty Tour will stop at, including Triumph dealerships and other unique venues across the U.S. and Canada.

• Brutal Beauty Tour to stop at over 50 cities across the U.S. and Canada, giving consumers a first look of the new Street Scrambler, as well as the entire new Bonneville family. 

• Visit ForTheAdventure.com to find and register for each stop, ensuring a spot for the exclusive preview.

Joining the new Street Cup in the Street Twin line up for 2017 – the all-new Street Scrambler builds on the Street Twin’s position as the fun and accessible contemporary Bonneville and brings a significant update in capability and style to the iconic Triumph Scrambler.  

Purposeful Scrambler Style

The all-new Street Scrambler has been developed to deliver more purposeful and beautiful Scrambler style with unique features and detailing.

Sharing the same contemporary custom styling principles as the Street Twin, the new Street Scrambler has the iconic Bonneville silhouette combined with clean lines, minimal bodywork and modern finishes such as the elegant fuel tank with locking cap, black sculpted engine covers with the Triumph makers mark and engine badge, single throttle body with aluminum finisher and distinctive fined head and header clamps.

There’s been a major step forward from the previous generation Scrambler in regards to engine, exhaust and rider focused technology - all combining to give more performance and a better riding experience from the new Street Scrambler. 

Fitted with the critically acclaimed 900cc Bonneville high torque engine, the Street Scrambler delivers much more torque and power low down and in the mid-range, perfect for around town and light off-roading. A key update to the original Bonneville engine platform, the 900cc engine features a charismatic 270° firing interval for smooth, linear power delivery from the slick five-speed gearbox.

Enhanced throttle response from Triumph’s ride-by-wire fuel injection and cutting-edge liquid cooling system have been carefully integrated into the unique style of the Street Scrambler. This reduces fuel emissions and significantly improves fuel efficiency whilst providing smooth and precise drive for a higher level of control and rideability. This, combined with a new extended service interval of 10,000 miles (16,000km) dramatically reduces the overall cost of ownership.

The all new, more compact, high level twin Scrambler exhaust in beautiful stainless steel delivers a unique scrambler soundtrack, authentic scrambler style and features an intricate header run that cleverly integrates the cat box and is finished off with brushed stainless steel silencers with stylish contrasting black heat shields.

With a dedicated new Scrambler chassis and suspension the Street Scrambler has had a major upgrade to its capability and has been given more dynamic Scrambler poise. 

Just like the Street Twin, the new Street Scrambler chassis set-up is tuned to deliver a neutral and predictable ride. This, combined with the same confidence inspiring evolution to “stand-over” ergonomics for maneuverability and seat height considerably lower than the previous model, makes it a really accessible and fun bike for every type of rider.

Contributing to the commanding riding position and signature silhouette are the new model specific front forks and rear suspension units, which raise the back end for additional ride height, wider tapered aluminum handlebars and classic larger sized wire spoke wheels. The new Street Scrambler comes with a large 19’’ wheel on the front and 17’’ wheel on the rear both of which have stylish steel blacked out hubs and rims.

A further increase in specification comes from the new high value 2-piston sliding axial Nissin calliper with machined branding.

Add Even More Scrambler Style and Capability

Just like the Street Twin, the new Street Scrambler has been designed with personalization at its heart and has more than 150 accessories to deliver more rugged off road focus, more style and more everyday usability.

The off-road accessories include, adjustable rear piggy back FOX shocks with threaded preload adjustment and 24 position compression damping, black glass-filled nylon headlight grill with a pressed steel matt black finish bezel, and a forged and machined aluminum handlebar brace in a black anodized finish (fitted with a stylish black or brown vinyl bar pad embroidered with the Triumph logo).

For even more style the accessories range include slip on Vance and Hines single exit silencers, a traditional scrambler twin bench seat and 70mm diameter bar end peep mirrors in anodized black or clear aluminum with a laser etched Triumph logo.

For everyday usability there are internally wired heated grips available along with a steel fabricated center stand kit, an auxiliary power socket and cockpit mounting kit and highly durable engine bars.  

* Please note that availability of the Vance & Hines silencers are governed by local market legislation

About Triumph 

Triumph Motorcycles is the British premium, lifestyle motorcycle brand, which produces a wide range of distinctive, cool, and authentic Modern Classic, Adventure, Sport, Cruiser and Touring motorcycles. Also the oldest continually produced motorcycle brand, the first Triumph was manufactured in 1902. The company's global headquarters are located in Hinckley, Leicestershire, England, solely owned by Bloor Holdings Ltd. Triumph Motorcycles America Ltd., its North American subsidiary, is based in Atlanta, Ga., and is home to the motorcycle industry’s first 24/7 Customer Support team. To see the full range of Triumph motorcycles, visit www.TriumphMotorcycles.com.

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Source: Triumph Motorcycles America