Industry News 2/23/2017

DC Introduces it's Newest Cupsole for Spring '17, The Astor

Today, DC Shoes is proud to introduce, the Astor, its newest and freshest cupsole for spring 17. Using DC’s IMPACT-I technology and featuring a clean blucher-toe silhouette, the Astor is ready to conquer the streets in maximum style and comfort. Check out the Astor here:

Available in four different colors including; Grey/Red/White, Dark Green, Black/White and White/Gum, the Astor also features a classic blucher toe with leather, nubuck, suede and/or canvas upper, slight tongue padding, internal elastic gore, OrthoLite sockliner, durable IMPACT-I rubber outsole and herringbone tread for traction. 

In addition, DC utilizes its top of the line IMPACT-I technology, that features inverted cones constructed of a lower durometer rubber to allow compression upon landing, shock absorption and foot protection from harsh impacts while retaining the board-feel and flexibility of a traditional vulcanized shoe. 

About DC:

Founded in 1994, DC quickly grew to a leader in performance skateboarding shoes and renowned action sports brand. Today DC Shoes stands as a global brand whose product line has expanded to include men’s, women’s and kids’ skateboarding and lifestyle shoes, apparel, snowboards, snowboard boots, outerwear, and accessories. For more information, check out