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Industry News 3/7/2017

Sweet Protection Welcomes Mike Erwin as New Sales Manager for North America

Sweet Protection, Norwegian developers of premium helmets, protective gear and technical clothing for the ski, whitewater and mountain bike markets, welcomes Mike Erwin as the new Sales Manager for North America. With an extensive background in the outdoor industry, Erwin’s expertise in leading profit-generating operations will bolster sales across all three categories.


Building on a strong and enduring North American presence as a leader in whitewater helmets and apparel, Sweet is now expanding its reach into the snow sports and mountain bike markets. Erwin will be tasked with driving growth in North America and providing outstanding sales support to all Sweet sales reps and dealers. 

“We’re thrilled to welcome Mike to the team. It’s important to have someone who understands our culture and our product representing us, so Mike is a natural fit for the role,” says Christian Erga, Head of Marketing with Sweet Protection. “With his experience representing leaders in the snow industry, we know he’ll help us continue to grow our brand in the North American markets.”

For over ten years, the Colorado born and raised Erwin has helped drive sales for many notable outdoor brands such as Zeal Optics, DC Shoes and K2 Sports, where he spent seven years as the territory manager for Ride Snowboards. His sales experience matched with his passion for the mountains will allow for an effective partnership.

“I’m very excited to be working with such an amazing brand that produces the best products on the market,” said Erwin. “The Sweet team has some of the most passionate people I’ve met in this industry and that feeling is infectious.” 

About Sweet Protection

Based out of the small village of Trysil, in the midst of the Norwegian wilderness and close to the mountains, the Sweet Protection crew has been developing helmets, protection gear and technical clothing since 2000. The multi-award winning team of designers, skilled technicians and amazing team of riders have pushed the envelope of what’s possible with functional equipment.