Dainese On Board As MotoAmerica Partner For Third Year
MotoAmerica has announced that it has extended its partnership agreement with Dainese USA Inc., which includes both the Dainese and AGV brands, as the Official Safety Partner and a Supporting Partner of the 2017 MotoAmerica Series. Additionally, Dainese/AGV will also continue to serve as members of the MotoAmerica Safety Council with the objective of maximizing rider safety and educating motorcycle enthusiasts.
Dainese will be the Official Safety Partner for MotoAmerica for a third straight year. They also clad riders like Benny Solis head to toe in Dainese/AGV.
“We have watched the MotoAmerica Championship continue to grow, so it became increasingly necessary that we invest our attention and support to remain the Official Safety Partners of the series in 2017,”said Roberto Sadowsky, Executive Vice President for Dainese and AGV in North America.
This will be the third year of the partnership with Dainese USA. In addition to its sponsorship of MotoAmerica, Dainese also supports several riders in the paddock through the use of the Dainese D-Air technology in their leathers. Additionally, a number of riders in the series also wear AGV’s new Pista GP R helmet.
MotoAmerica fans will get a first-hand look at Dainese and AGV products in 2017 as the company will activate pop-up temporary stores at three of the MotoAmerica rounds, including Circuit of The Americas in Austin, Texas (April 21-23); Mazda Raceway Laguna Seca in Monterey, California (July 7-9); and Sonoma Raceway in Sonoma, California (August 11-13).
“We are very pleased to have Dainese and AGV back for a third year with their support of MotoAmerica,” said MotoAmerica President and three-time 500cc World Champion Wayne Rainey. “Obviously, safety is important to us as a series and Dainese/AGV does a great job in keeping their riders safe with both leathers and helmets. It’s great that they recognize what our series brings and we’re happy that we can provide them with a way to show their innovative products to our fans. We look forward to having them activate this year with Dainese/AGV stores at three of our races.”
MotoAmerica is the new North American road racing series created in 2014. MotoAmerica is an affiliate of KRAVE Group LLC, a partnership that includes three-time 500cc World Champion, two-time AMA Superbike Champion, and AMA Hall of Famer Wayne Rainey, ex-racer and former manager of Team Roberts Chuck Aksland, motorsports marketing executive Terry Karges, and businessman Richard Varner. For more information on MotoAmerica, visit www.MotoAmerica.com. Also make sure to follow MotoAmerica on Twitter, Facebook and Instagram.
Founded in 1972 by Lino Dainese, the company produces advanced protective wear for motorcycling, mountain biking, winter sports and equestrian use. In 2007 the company acquired premium race- and sport-helmet manufacturer AGV, and in 2015 it acquired premium winter sports and cycling protective-gear brand POC. Dainese, AGV and POC protective products showcase some of the most innovative technologies in action sports and are used by the world’s top athletes.