BACK TO NEWS
Industry News 3/14/2017

HippyTree Partners with ROUGH GmbH in Europe

HippyTree is proud to announce a new partnership with ROUGH GmbH, headquartered in Stuttgart, Germany. ROUGH has taken on exclusive sales and distribution in Germany and Austria for HippyTree.

ROUGH was established in 1995 as a distributor for select board sport and apparel brands. Twenty years later, ROUGH is one of the leading distributors in the European action sports and outdoor markets. Family owned and operated by Frank Biesold and Wolfgang Nill, ROUGH continues to expand its portfolio while staying true to the core heritage of each brand with which they work.

"ROUGH is proud to be partnering with HippyTree, a brand that, over the past decade, has created its own space in the market by identifying a customer other brands had overlooked or were unaware of," said Frank Biesold, CEO of ROUGH. Frank continued, "From the core climber and outdoorsman, to the surfer who's interested in a more nature based experience rather than the competitive aspects, HippyTree defines the term ‘authentic’ and stays true to the roots the brand was built on."

“We’re excited to have ROUGH as a distribution partner,” says HippyTree CEO, Andrew Sarnecki. “Frank and the team at ROUGH understand our brand and long term strategy. Likewise, we understand the important role the European region plays in HippyTree’s global growth plan. We’re confident that no other team understands this region and retail base better than our new partners.”

About HippyTree

HippyTree is the original “Surf & Stone” apparel company. Founded in a Hermosa Beach garage in 2004 by a local surfer, climber, and artist, HippyTree is dedicated to designing products and graphics that embody the surf and climbing lifestyle. Marked by the green tree logo, HippyTree is committed to softening its environmental impact by using eco-friendly materials and manufacturing. HippyTree apparel is sold in surf, outdoor and specialty retailers throughout the United States and internationally.