Jay S. Grewall

Jay S. Grewall

Director of Marketing, Digital Media Strategies, and E-Business Solutions

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Summary

Marketing and Digital Media Professional with over 16 years of focus on audience acquisition, improved business performance, problem-solving, and technical execution of integrated marketing strategies.

Recognized for best practices of professionalism and leadership, resulting in triple-digit increase in brand recognition, increased audience engagement and retention, and streamlining of internal operations. Specializing in the following areas:

• Channel-specific marketing (Digital and Traditional)
• Market stratification and multi-channel segmentation
• E-commerce strategies
• Logistics and automation implementation
• E-mail marketing
• Campaign management and budgeting
• Traffic monetization (Google AdWords and Google Analytics)
• Creative Direction and execution
• Media content strategies
• Brand awareness and stewardship
• Cross-functional leadership and management
• Search engine optimization and marketing
• Sales support and platform development
• A/B testing and analysis of user insights

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