Jay S. Grewall

Jay S. Grewall

Director of Marketing and Creative Digital Strategies

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Summary

Marketing Professional with over 15 years of focus on audience acquisition, improved business performance, corporate ethics, and technical execution of integrated marketing strategies. Recognized for best practices of professionalism and leadership, resulting in triple-digit increase in brand recognition, heightened audience engagement, and streamlining of internal operations. Specializing in the following areas:

• Digital, traditional, and channel-specific marketing
• Market stratification and multi-channel segmentation
• E-commerce strategies
• Logistics and automation implementation
• A/B testing and analysis of user insights
• Campaign forecasting and budgeting
• Traffic monetization through Google AdWords and Google Analytics
• Streaming media content direction and production
• Creative direction and brand stewardship
• Organizational leadership, development, and communication

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