After a decent career as a professional snowboarder, I transitioned to the business side of the snow sports industry. I gained 2 years of experience at an advertising agency, where I worked as an account executive. That experience led me to my next endeavor, a brand extension for Swany gloves. For Swany, I created and developed every facet of a brand extension to help them gain credibility and shares in the freestyle ski/snowboard market. This is how Hudsen Collective was born. I spent 2 years working on all aspects of this extension, from logo creation, to product completion. This experience has started a fire, for me to learn more and improve my skills for someone else.