Skate

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Writing

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Family

Ocean lifestyle

Brand marketing/sales both domestically/internationally

Sports

Children

Public relations

Life in general.

Action sports

Store Operations/Marketing/PR

Acquire a position utilizing my analytical, creative, and strategic business skills to contribute to the organization’s success among key community areas.

Store Operations (Sponsorships/New Store Openings):
•	Develop clear marketing strategies for region’s events/sponsorships, including identification of key partners and/or brands to align with
•	Help with the creation of event-focused sales engagement and enablement programs to ensure targeted audience recruitment.
•	Create/update and document all event processes for the department
•	Lead negotiation of event/sponsorship contracts
•	Monitor, analyze, and report on event/sponsorship spend, including ROI modeling
•	Partner with local teams to develop and execute community events and sponsorship plans
•	Provide leadership in the planning, design, and implementation of collaborated store/event/sponsorship efforts
•	Initiate, coordinate, and/or participate in all efforts to publicize and promote store/event
•	Create, update, and own the annual budget for the events department based upon best practices
•	Ensure that all event/store materials including collateral and signage are up-to-date, in stock at all times, and shipped and received as needed.
•	Coordinate Chamber of Commerce membership and City Management relationship
Marketing:
•	Develop and implement marketing programs for brand growth across external audiences and internal departments
•	Market through various channels and segment databases working with large data sets (use Marketing Analytics to support brand objectives)
•	Develop, create, implement, and coordinate the ad buy schedule
•	Evaluate marketing initiatives for impact, retention
PR:
•	Create PR strategies for current and existing products, launches, and promotions
•	Develop and produce high-quality, informative, and interesting press releases, press kits, and related material
•	Manage and maintain media relationships
•	Create presentations, articles, reports, and information for web sites, blogs, and social media accounts
•	Create and manage PR budgets, deadlines, objectives, and schedules
•	Develop weekly, monthly, quarterly and annual media activity reports
Social Media:
•	Create high-quality original written and visual content for a social media campaigns across all brands (develop the correct voice for each platform)
•	Respond to comments and oversee customer service provided via social media
•	Create, implement, analyze social media advertising plan and campaigns
•	Monitoring company brand and building brand awareness on social media
•	Engaging influencers and implement influencer program



•	Coordinated/directed four (4) departments; Production/Inventory/Customer Care/Fulfillment
•	Strategic planning
•	Hiring of respective channel managers/employees
•	Implementation of new ERP system (Oracle NetSuite)
•	Improve productivity/quality and efficiency of operations

Operations/Supply Chain

•	Managed bid solicitation/RFP process and Vendor relations
•	Contract creation/management and Grant review
•	Purchasing of services/goods
•	Risk management (insurance requirements)
•	Monthly inventory reconciliation

Accountant/Purchasing (Contracts)

Sales:
•	Determined annual unit and gross-profit plan for domestic/international marketplace (analyzed trends and results)
•	Established sales objectives by forecasting and developing annual sales quotas for regions/territories for new/existing products
•	Implement national/international sales program by developing in-house/field sales reps and distributor action plan
•	Complete sales operational requirements by scheduling and coordinating with production
•	Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
•	Contribute to team effort by accomplishing related results as needed
Marketing:
•	Develop and implement marketing programs for brand growth across all audiences and disciplines
•	Develop, create, implement, and coordinate the ad buy schedule
•	Production of graphic materials (flyers, advertisements, posters, web, etc.) 
•	Evaluate marketing initiatives for impact, retention
•	Creating/editing all written materials/presentations and website content
•	Preparing/delivering speeches to community groups and other key influencers
•	Creating/overseeing community outreach programs, serving as corporate media spokesperson
•	Implementing/developing education programs for Laguna Beach Middle/Art School
•	Planning and coordinating media events
•	Event/tradeshow preparation/management, both domestically and internationally
Operations:
•	Improve the operational systems, processes and policies
•	Support better management reporting, information flow and management, business process and organizational planning
•	Short term/long term production planning with initiatives geared toward operational excellence
•	Oversee overall financial management, planning, systems and controls
•	Implementation of inventory management system for operational efficiency
•	Development/management of all budgets (production, sales, marketing, retail, shipping)
•	Payroll management and Human Resource management for employees
•	Facility management

Operations Manager

Find out detailed information about Trigg Garner, Store Operations/Marketing/PR in Laguna Beach, CA

Trigg Garner: Store Operations/Marketing/PR in Laguna Beach, CA

Trigg Garner

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