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Marketing strategist, bold decision maker and game changer; history of building and elevating brand value, driving short-term and year-over-year sales growth. Resourceful go-to-market business leader, direct and integrated marketing evangelist who is passionate about music, fashion, and the arts. Significantly increases revenues by implementing cost-effective audience-targeted marketing communications and sales strategies. Recognized for developing compelling advertising campaigns and integrated marketing plans leveraging traditional, digital and social media to grow sales and market share. Unique qualifications blend marketing and product management.

Overall responsible for facilitating global expansion for Australian fashion apparel company, building out the US headquarters arm of business organization, integrated marketing strategy, and responsible for organizing, implementing, monitoring and promoting the realization of strategic business objectives for US headquarters. Managed cross-functional timelines and developed a high-performance driven, creative team culture in a highly ethical and professional manner.

Head of International Brand Development

Oversaw implementation of the marketing strategy including ecommerce, campaigns, events, digital marketing and communications. Provided leadership for marketing team of seven direct reports. Initiated and administered the annual marketing budget for each business structure and marketing department. Set current and long-term goals for the internal team. Allocated resources, developed organizational systems and implemented processes including calendaring, prioritizing and project management of special events.



Marketing Director 

Demonstrate past success in being able to stay two steps ahead of the shifting market direction, consumer needs, and major competitors' positions; and to effectively incorporate into marketing planning and initiatives that drive agency results. Served as artist and influencer and relationship program development specialist. Created multiple strategic business plans around brand shaping music initiatives, music programming and music festival concept.


VP Marketing & Brand Development

Collaborated with leaders from sales, design, product development and retail operations to define product launch strategies, brand calendars and initiatives achieving brand visibility and high sell through within the market. Led a cross-functional team to develop creative collateral including consumer catalog, look books, photo shoots and social web functions to launch the seasonal brand campaign. Utilized understanding of buying motivators and influences to work with product developers to create unique and differentiated marketing and advertising solutions designed to expand customer base and increase revenue.

Marketing Director

Focused on product marketing, presentation, and the ability to tell a dynamic story to customers and prospects, verbally, digitally, and print. Initiated innovative approaches to integrated marketing strategies, successfully executing campaigns. Collaborated with sales and design to ensure consistency in all communication and creative efforts.

VP Marketing

Set strategic brand framework while leading execution to strengthen future plans. Directly managed marketing team to accomplish global efforts such as PR, media buy, creative direction, print media, team riders, events, web, retail presence, tradeshows, sales meetings and other marketing manifestations. Built and maintained relationships with key artists, media, retail, and industry personalities.

Brand management, planning, facilitation, and synergy building between all departments: sales, R&D (footwear, apparel, accessories) and communications group. Presented marketing strategy and campaign at global sales meeting twice yearly to 300+ attendees. Collaborated with PR team, entertainment and PR agencies to develop global media strategies, PR launches, influencer seeding, product placement, celebrity and music initiatives including etnies 20-year celebration.


Brand Marketing Manager

Directed all marketing, advertising, event planning, public relations and communications functions. Responsible for new business development and growth through strategic marketing efforts in media and vendor relations overseeing all public relations programs, music programs, image marketing, viral email and editorial resulting in national and international media and press recognition.


Purchasing of fashion apparel focusing on target market niche segments and growing market trends to optimize profitability.

Assistant Buyer and Store Manager

Find out detailed information about Julie Arias,  in Fountain Valley, CA

Julie Arias: in Fountain Valley, CA

Julie Arias

I.AM.GIA

Lab Holdings

Chapter | Townes Creative Agency

Fox Head, Inc.

COMUNE

Split USA

Sole Technology

The LAB

Rampage Retailing

California State University, Long Beach