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Senior Vice President Global Category Management

A results oriented leader with a history of successfully driving growth, fostering innovation and consistently exceeding profit goals; Experienced with all aspects of product, sales and business management; Global, strategic thinker accomplished in building high performance sales, product and marketing teams and producing breakthrough designs with internationally award winning functional performance. Key competencies include:
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Developed and implemented a comprehensive two year global business plan incorporating sales, marketing, product, sourcing and financial performance necessary to meet business growth objectives

- Built and developed strong teams, fostered innovation and drove meaningful growth – all while   under resource constraints and therefore in a lean, entrepreneurial fashion
 
- Realigned sales teams setting clear expectations, improving communications and encouraging teamwork which significantly increased new door count by 46% to 786 doors and increased sales within existing doors by 22%

- Directed global product strategy and managed the development team through the design, development, manufacturing and on-time delivery of 31 new models

- Launched the company’s first optical eyewear collection and led the search, negotiation, hiring and training of an international optical sales force that exceeded new account openings by 234% to 117 doors in first quarter

- Consistently exceeded desired results across sales, product and marketing while remaining on or 
below budget 

Key Competencies; Brand Building, Entrepreneurial Orientation, Motivational Leadership, Go-to-Market Strategies, P&L Responsibility, Mentoring, Change Management, Cross-departmental Collaboration, Empowering Others

VP & General Manager

Responsible for overall profitability, product, sales and marketing for the Anon Optics and RED Helmet business units generating revenues in access of $40 million annually. Define and implement long and short term business strategies; set and administer budgets and initiate cost controls to ensure profitability. 

- Developed and maintained a rolling, three-year business plan consistently exceeding the business unit’s profitability objectives

- Improved consolidated pre-tax profit from 17.6% to 21.1% through increased sales, a reduction in cost of goods, improved operational efficiencies, implementation of a product scarcity model and controlled G&A spending

- Developed each business unit’s global product strategies and led a team of industrial designers, engineers, product managers, developers and manufacturing engineers through industrialization of award winning designs with game changing functional performance. 

- Led product design, development and engineering teams through the incorporation of new material technologies from concept to commercialization resulting in the international award winning M1 and 
M2 goggles and the successful re-launch of helmets incorporating industry-leading advancements in technology

- Restructured the ANON and R.E.D. product teams to optimize design and development efficiencies and create greater synergy between the two winter product groups

- Developed and implemented each business units product line initiatives including budget development to ensuring proper business unit resource deployment across all new product development programs

- Developed and instituted a three year volume based pricing structure with key Asian supply chain partners as a hedge against China deflation and labor cost increases through 2011

Key Competencies; Global Strategic Planning, Forward Thinking, Corporate Leadership, Fostering Innovation, Problem Solving, Team Collaboration, Sourcing, Sales Planning, Forecasting, Interpersonal Awareness

General Manager & VP Product

Successfully managed a profitable turnaround of ANON Optics following three years of pre-tax losses

- Led the development of best in class product and integrated marketing and sales strategies that resulted in a four year Cumulative Average Growth Rate of 62%

- Orchestrated the transition of goggle production from North America to Asia; increasing gross margins and improving quality, delivery and speed to market

- Negotiated long term, volume based reduction in cost of goods from goggle and sunglass suppliers resulting in a 6.1 percentage point margin increase to 57.3%

- Reduced operating expenses 34% and increased consolidated pre-tax profit from a 13.09% loss to +17.6% 

- Strategically planned and implemented the rollout of ANON’S sunglass launch 

- Led the design, development, sourcing and production of the ANON sunglass collection

Key Competencies; Brand Building, Leadership, Creative Problem Solving, Analytical Thinking, Change Management, Product Development, Strategic Planning, Team Building, Customer Orientation

Strategic Business Unit Director

- Eliminated under performing suppliers and established new Asian and Italian supply resources responsible for improving on-time deliveries and increasing gross margins 6.41%

- Collaborated with sales management in the developed the company’s first sales forecast process which led to improvements in supply chain material planning and increased x-factory fill rates from 43.7% to 87% 

- Established and drove design direction for all product categories and led the development of best in class sunglass and goggle products

VP of Product and Manufacturing

Global Product Manager

Find out detailed information about Jeff Gilberti, Senior Vice President Global Category Management in Rancho Santa Margarita, CA

Jeff Gilberti: Senior Vice President Global Category Management in Rancho Santa Margarita, CA

Jeff Gilberti

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