Skate

Snow

Surf

Board Of Directors

I'm a visionary business developer with over 30 years experience brand building in the Action Sports industry and a futurists view of the evolving business landscape. I have a very strong commitment to helping companies change their perceptions and systems in order to take advantage of the new marketing and sales paradigm. "Omni channel", "always on" with immediate direct access to product information including inventory. 

Businesses today must have a marketing and sales plan that aligns with evolving technologies and consumer preferences. Connecting your brand with the consumer and giving them the easiest buying experience is critical to success. 
It is my goal to help build profitable companies through creative strategy, branding, marketing and the best in motivated management teams.

"Glenn has always been a “visionary.” His long-term, non-partisan approach to partnership evokes trust and cooperation between all parties involved, yielding well-crafted solutions that move our industry forward." Mike Duncan, Pres. Board Retailers

The International Association of Skateboard Companies http:www.skateboardiasc.org is a non-profit organization that represents the United Voice of the skateboard industry to the outside world. Driven by skate industry leaders, IASC goals include: Promoting skateboarding, Increasing participation, Education, Saving members money while pushing skateboarding forward.
Presented "State of the Skateboard Industry" and "Merchandising 101" at Board Retailers Assoc. Summit 5 and 6. Regular panelist on Retail relations, education and Emerging Markets.

www.skateboardiasc.org

As Director of Business Development it is my responsibly to identify new business opportunities, author business plans and budgets as well as find and place the right people in order to implement the companies strategies.

Wabsono International’s mission is two fold. To promote Chinese participation in the activities and lifestyle of Action Sports as well as provide the Chinese populace with the products that represent the sports and lifestyle. 

Wabsono provides conduits for foreign brands covering marketing, distribution and manufacturing options as licensee, distributor and creative retail developer.
Wabsono is currently the exclusive licensee for Ocean & Earth and Innes clothing in China. 

Wabsono differs from other Chinese entry options in it's experience, expertise, wisdom and multi-cultural understanding. We provide services to both western business's looking towards China's new middle class for growth as well as Chinese officials and business leaders looking to Action Sports as a healthy alternative to traditional sports participation. 

Wabsonos ability to work with the Chinese government to build Action Sports participation as well as it's manufacturing, marketing and distribution, makes for a perfect partnership between western brands and the China market. 
Whether promoting participation, licensing brands or easing the way into the market for an already multi-national company, Wabsono has the tools and expertise to build brands as we build Action Sports in China.

Managing Director, Business Developement

Future Shock is a consulting firm focusing on the investigation, analysis and practical application of emerging and disruptive technologies. It is our mission to advise business and social leaders on the potential impacts of both ignorance and adoption of technologies as they accelerate and combine to improve the human condition.
"Technology has advanced more in the last thirty years than in the previous two thousand. The exponential increase in advancement will only continue". Niels Bohr, Nobel laureatte in physics.

Partner

Performance Sk8 is a multinational company that designs and builds advanced products for the sport of skateboarding. 
As the CEO,  I assure the accomplishment of the companies Vision and Mission.
As well, I plan and direct all aspects of organizations policies,  initiatives and am  responsible for attaining short and long term operational and financial goals. I direct and develop the organization to ensure future growth. As well, I am responsible for the overall budget and financial polices of the organization.

Representing Action Sports in the Sports Pillar
Presentation on "Action Sports are not "Extreme" in order to help China's government representatives understand the difference between participation and media events like X Games and XXL surf.
Assisting Chinese governmental divisions and private enterprise in the development of boardsports participation and competition programs.

Ambassador of Action Sports

Tum Yeto is the owner and brand incubator for core skate brands Foundation, Toy Machine, Pig, Ruckus and Dekline. The brands design and sell skate decks, wheels, trucks, hardware, footwear, apparel and accessories.
Retained to break down silos and develop systems for cooperation and coordination of Design, Production, Sales and Marketing departments to instill team effort and further brand initiatives.
Orchestrated committees to analyze business practices and brand strengths. Coordinated development and execution of strategies to improve business.
Brand advocate for Dekline footwear, Foundation & Toy Machine boards, Pig wheels, Ruckus trucks.

Departmental Solutionator (EVP)

Innes designs and distributes youth lifestyle apparel and accessories focused on the skate, art and music lifestyle. 
I was hired at Innes immediately following the hostile reclamation by the original owner Matt Hensley and new business partner from a rouge president. The brand was still in demand but the business was in a shambles. I was tasked with rebuilding retailer relationships as well as the sales and marketing infrastructure and sales force. Through old school face to face relationship building, a new and excited rep force and back to basics marketing, we were able to not only recover from the slide but to increase sales by 42% the first year and another 14% the second. Almost more important were the improvements in vendor, dealer and distributor support.

Vice President, Sales & Marketing

Lines represented; Hawaiian style, Surfmore, XM, Hobie Sunglasses, Style eyes, Olin, Dolomite, Orage, Line ski, M3, Heelside, Atlantis, Kemper, Type A, Division 23, Lowe Alpine, Leki, Peak one, Coleman, Mission, Itech, Pro Guard

Owner, Principle

Sales agency developed to secure business for Sporting Goods Manufacturers and Distributors. Also provided Management consulting, marketing and training support for manufacturers and retailers.
•	Acquired leading equipment and clothing manufacturers for representation in Southern California, Southern Nevada and Arizona. Categories include Snowsports, Surf / Skate, Cycling, Outdoor and General Sporting Goods. 
•	Built and managed agency of five independent reps to top $5 million in sales of apparel, hardgoods, softgoods and accessories in the wintersports, surf, outdoors and hockey markets. 
•	Served as on marketing, product and sales advisor teams.
•	Numerous sales awards. 
•	Participated in planning and implementing new brand and product launches.
•	Directly involved in the introduction of twin tip ski category into the market.

Pres.

Lines: Scott poles goggles Mt. Bikes, Aero bars.
Lange, Precision Skis, numerous eyewear and accesories brands.

Sales Rep

Manager / Buyer

Find out detailed information about Glenn Brumage, Board Of Directors in Capistrano Beach, CA

Glenn Brumage: Board Of Directors in Capistrano Beach, CA

Glenn Brumage

International Association of Skateboard Companies

Wabsono International

Future Shock Consulting

Performance Sk8

China People to People Exchange 2012

Tum Yeto / Dekline

Innes Clothing Inc.

Glenn Brumage Sales

Glenn Brumage Sales Inc.

Mike Day Sales

Hobie Sports