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Experienced and strong industry professional with a diverse background of operations, marketing, product development, planning, visual and human resources.  Consistently recruited, trained, and led teams that delivered positive results through expansion, sales, and gross margin.

•	Successfully managed and operated $14 million annual sales in 2012 with a 28% increase over 2011 for overall Retail Division, including outlet; oversaw operation of company’s fleet of 9 locations.
•	Achieved monthly and annual sales expectations for the division as set forth by the executive team.
•	Successfully opened first pop-up shop within four weeks, which generated $500K in five months.
•	Assisted in the launch of Trina Turk’s in-house ecommerce.
•	Managed controllable expenses, including payroll, supplies, shipping, and marketing expenses.
•	Achieved sell-through targets; approved and monitored buy plans and inventory performance; curated store assortments.
•	Evaluated each store’s performance on a weekly basis; provided feedback and developed action plans for the retail corporate staff and Store Managers.
•	Developed all customer service policies and procedures to ensure the company’s customer experience.
•	Recruited, trained, developed, and mentored retail corporate staff and Store Managers.
•	Conducted seasonal Store Manager Meetings to communicate expectations, set goals and priorities, and motivate staff.
•	Managed the annual review process and worked with HR to develop forms and process for reviews.
•	Established and directed policies and procedures for POS, daily routines, store maintenance, presentation standards, inventory control, loss prevention, and hiring and supervising staff.
•	Ensured merchandising standards met in all points of sale, including organization of back of house.
•	Worked with the Marketing Manager to develop each store’s marketing plan to support sales growth.
•	Ensured exceptional execution of all store level marketing through special events and promotions.
•	Gathered and managed all retail history and analysis to successfully close the transaction with the Karp Reilly investment group; prepared and presented results to Board of Directors.

Retail Director

•	Coordinated monthly collection merchandise rollouts and created floor plans for store visual revisions.
•	Managed the buying and inventory for apparel, accessories, handbags, shoes, and online account.
•	Trained Department Store Managers and specialty staff on the company’s visual standards.
•	Managed and implemented the first company sample sale; continued success has led to quarterly sample sales.

Buyer and Visual Merchandiser

•	Assisted Retail Director in selecting merchandise for order and inventory distribution.
•	Assisted the Retail Director in the 2nd company store opening, which generated $1.3 million in the first year.
•	Implemented internship program; hired, placed, trained and evaluated student interns.

Retail Assistant/Internship Coordinator

Find out detailed information about Melissa Robles,  in Whittier, CA

Melissa Robles: in Whittier, CA

Melissa Robles

Trina Turk

Trina Turk

Trina Turk

California State University of Long Beach