Bike

Golf

Fashion

Fishing

Lifestyle

Moto & Powersports

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Yoga

Health & Fitness

VP  of Innovation and Business Development

: Insight > Action
: Disruptive Innovation
: Product Creation
: Product Development
: Product Stories	: Material Development
: Design Management
: Sourcing
: Go-To-Market Strategy
: PLM/PLP


SR VICE PRESIDENT, ESG INNOVATION & BUSINESS DEVELOPMENT (2022-present)
•	Promoted to Sr. VP with ESG innovation, materials, and emerging markets.

VICE PRESIDENT, INNOVATION & BUSINESS DEVELOPMENT (2019-2021)
•	Innovate and commercialize products, materials, supply chain, and processes.

PRESIDENT/FOUNDER, ALTERRA PURE (2016-2019)
•	Launched subsidiary brand focused on higher end, aspirational consumers.

DIRECTOR OF INNOVATION (2014-2016)
•	Innovate and commercialize materials and products for key brands.

Examples of Product Projects: Eight Sleep, Rumpl, Dreamcloud, Nectar, Saatva

•	Consultant and Interim Category Director for textile start-up with focus on sports medicine.
** Consulting Contract (start-up funded by Burch Creative Capital)



Category Director (interim/consultant)

•  Directed all aspects of Easton’s soft goods business with focus on baseball and hockey categories.
** Company sold to Performance Sports Group in 2014, brand now owned by Rawlings.



Director - Global Apparel [Easton]

•	Directed merchandising for apparel, protective apparel, accessories, headwear, and sports medicine.
** McDavid sold to United Sports Brands,


Director of Product Marketing

VICE-PRESIDENT / GM – FOOTWEAR: N.A.  (2005-2007)
•	Drove initiatives in North America for footwear brand of Outdoor and Winter Sports company.

DIRECTOR OF PRODUCT MARKETING – TECNICA FOOTWEAR (2001-2005)
•	Directed Global product merchandising, design, and development for footwear collections.

** The Tecnica Group consists of the brands Tecnica, Nordica, Blizzard, Nitro, Dolomite, Rollerblade, MoonBoot, and Lowa


VP / GM - Footwear

PRODUCT CREATION  - DUOFOLD (1999-2000)
•	Managed a multi-discipline team in launching a new performance apparel effort licensed under the Ironman Triathlon brand targeted toward runners and training. (company sold to Hanes Brands in 1999)

DIRECTOR OF PRODUCT MANAGEMENT - DUOFOLD (1997-1999)
•	Directed all aspects of market analysis & product strategy in revitalizing a brand with 100 years of heritage in the ski and outdoor industries.

Director Product Creation

Find out detailed information about Kevin Dixon, VP  of Innovation and Business Development in San Mateo, CA

Kevin Dixon: VP of Innovation and Business Development in San Mateo, CA

Kevin Dixon

Standard Fiber LLC

Coolcore LLC

Easton Bell Sports

McDavid Inc.

Tecnica

Hanes Brands Inc./Champion-Duofold

Purdue University

University of New Hampshire