Bike

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Health & Fitness

Graphic design

Travel

Photography

Family

Healthy living

Marketing strategy

Highly effective marketing tactician with 20+ years of branding expertise across outdoor lifestyle and action sports consumer brands. Specializing in a wide scope of digital marketing strategies to drive lead generation, e-mail acquisition, consumer loyalty, and e-commerce revenue growth. 

Advertising Platform Expertise: Amazon, Google Ads, Bing, Facebook Business Manager, Twitter, Adroll, MailChimp.

• E-commerce revenue generation driven by creative digital marketing, increasing audience and market share, and online business optimization.

• 360-degree digital strategy: SEO, SEM, email, social, retargeting, MAP enforcement, fraud prevention, and fulfillment. 

• Site merchandising, landing page optimization, and inventory management.

• In first year grew YOY e-commerce revenue by 30% across Pelagic Website & Amazon Seller Central.

• End to end creative direction for the digital advertising campaigns of Pelagic’s top 2 selling products in 2018.

E-commerce Marketing Manager

• Daily support for Body Glove licensees to implement marketing initiatives across a $1.2M budget.

• Manage marketing calendars and advertising campaign execution across all channels.

• Execution of all public relations activities from press releases, product seeding, influencer marketing, tradeshows, and events.

• Synergized licensee tradeshow operations to reduce Body Glove tradeshow expenses by over $50k. 

Marketing Manager

• Direct all marketing activities to grow brand awareness and increase sales on a $700k marketing budget.

• Increased sales 130% from 2010 – 2015 via the successful relaunch of the original Shark Watch.

• Creative direction and execution of all marketing initiatives including digital, mobile, social media, print, direct mail, catalogs, events, tradeshows, and athlete ambassadors.

Director of Marketing

Find out detailed information about Chad LaBass,  in Costa Mesa, CA

Chad LaBass:  in Costa Mesa, CA

Chad LaBass: in Costa Mesa, CA

Chad LaBass

Pelagic Gear

Body Glove

Freestyle USA

University of California