Fashion

Lifestyle

Music

Streetwear

Yoga

Health & Fitness

Creative, high-impact Merchandiser and Buyer leader with 16+ years’ experience in the fashion and eyewear wholesale and retail industries. Develop strategic plans focused on delivering sales growth and profit improvement through cross-functional collaboration and effective professional relationships.  Rare ability to combine solid analytics with innovative strategy and impeccable execution.  Keen sense of fashion, expert at identifying new market trends analyzing customer needs, knowledgeable about price point purchasing of revenue-generating products.   

Responsible for managing all facets of the retail store operation, including but not limited to; the daily operation of a retail area including personnel management, budgetary controls, inventory controls while maintaining the highest level of customer service.   

Initiate the purchase of supplies, services and equipment in a cost effective, timely and accurate manner. Process all types of PO’s including non-stock and contractual agreements. Locate and screen vendors needed to originate and conclude purchase orders. Transmit EDI purchase orders to prime vendors. Work closely with surgery to ensure the correct products are purchased, delivered on time and are compliant with patient safety. Manage contract accuracy and address any discrepancies.  Analyze annual spend and provide data to negotiate new contract deals. Chair in Shared Governance Committee.



Buyer

Manage 20+ assortments sun and optical in brands Tom Ford, DIOR, Maui Jim, DITA, Matsuda, CELINE, FENDI, Gucci, ic! berlin, Lindberg, Bevel, Cutler & Gross, Bevel, Blac, Super. Supervise an assistant buyer. Analyze financial data, manage OTB and inventory levels (WOS and turn), communicate flow and risk opportunities. Develop and implement go-to-market strategy and trade shows. Perform branch visits aligned with business needs.  Support product team in all operational areas including assortment selection, planning, model stock management, vendor communications/negotiations, marketing production support, and merchandise operations support.  


Product Manager, Buyer

Oversaw planning and product ranges, managed licensed optician and 5 optical professionals.  Coordinated all recruiting, interviewing, hiring, and employee termination.  Collaborated with internal departments to communicate business strategies and needs (including but not limited to design, merchandising, sales, customer service, production, visual team, planning, and allocations. 
•	Directed and monitored sales and operations ensuring business objectives were met and consistent with company policies and standards.
•	Drove sales by building a strong client following through training optical stylists on optical techniques, identifying client needs and providing product suggestions based upon budget and optical needs.


Store Manager, Licensed Optician

Designed and executed merchandising visuals and marketing standards with in-store displays, product promotions, and training for sales associates. Managed and trained a team of 10 visual merchants at all levels. Acted as store leader, sales manager, and customer service expert. Managed store sales team.
•	Set sales and merchandising goals, reviewing key product items weekly/monthly/yearly and flex within store to achieve best sales benefits.
•	Established and maintained proper high-traffic displays that engaged customers resulting in increased sales.


Brand Visual Manager

Oversaw all aspects of managing and operating women’s retail clothing, shoe and accessory boutique, including profit & loss.  Boutique buyer, attended markets in Los Angeles and Las Vegas to fill open to buy for apparel, shoes and accessories. Developed and maintained close relationships with vendors and sales representatives. Recruited, hired, trained, and terminated staff, ensuring high-quality team members.
•	Designed and maintained window and in-store display, color analysis, and interior design for merchandise, making the store experience personable and engaging, resulting in increasing sales. 
•	Prepared and implemented store markdowns and sales, meeting or exceeding weekly/monthy/yearly sales goals.
•	Provided personal shopping service, creating customer loyalty.


Owner/CEO

Find out detailed information about Nikki Odegard, GM in Orange County, CA

Nikki Odegard: GM in Orange County, CA

Nikki Odegard

National Vision Inc

Cottage Health

Luxottica

Luxottica Retail

GAP

Chique Inc

FIDM