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VP, Sales & Marketing

Consumer focused marketing professional with extensive experience driving strategic brand growth for leading global organizations. Extremely proficient project manager with proven ability in building, directing and scaling marketing driven businesses. Cross-functional communicator capable of working with multiple stakeholders to establish buy-in for go-to-market initiatives. Adept at developing and producing compelling creative content, utilizing storytelling and innovative advertising platforms, which connect with consumers and drive revenue. Efficient and meticulous achiever, highly creative, equipped with strong entrepreneurial background and leadership abilities.

EXPERTISE
Brand Development | Project & Operational Management | Marketing Strategy | Digital Marketing | Product Marketing Advertising | Creative Development | Content Production | Media Buying | Consumer Insights | Market Research | Strategic Planning | Budgeting & Forecasting | Effective Problem Solver | Persuasive Team Builder

CAREER HIGHLIGHTS
- Established and drove Vans’  first global interactive marketing campaign, translated in eight languages, accessible to brand’s audience worldwide through digital and outdoor
- Won SIMA “Watch of the Year” award for Quiksilver’s tide watch
- Built the home decor brand, Night Shift, and became the  first streetwear inspired bedding line sold in retailers including Zumiez, Tilly’s, Active, Nordstrom and Amazon
- Grew Vans “Customs” shoe program sales by 100% after launch of accompanying marketing campaign
 - Integrated CRM system for Rockstar Energy growing e-commerce sales over 20% year-over-year
- Lead rebrand of Sorenson Media propelling the company to the forefront of digital video and television 
- Increased Quiksilver’s online affiliate program sales by over 75% in a 3-year period

Direct marketing operations for a full-service brand launch pad specializing in consumer product goods. Lead the creative development and go-to-market process for integrated campaign initiatives, including competitor/consumer analysis, preparing creative briefs, producing photo/video shoots, conducting discovery/ideation and placing media buys. 
Key Accomplishments:
•	Built brands Night Shift and Leisure Society making them the first ever streetwear-influnced home décor and bedding lines sold in retailers including Zumiez, Tilly’s, Active, Nordstrom and Amazon.
•	Brokered and managed licensing collaborations with iconic entities including Warner Brothers, Live Nation and Playboy in order to strengthen brand authenticity and amplify emotional connection with our customers.


VP of Marketing

Lead strategic and tactical marketing efforts for industry leading lifestyle and apparel brand, including: go-to-market strategy/activation, content creation, brand alignments, influencer program, events, product marketing, social media, digital marketing, global marketing and public relations. Manage a team of six and budget of over $2.5MM.
Key Accomplishments:
•	Established cross-functional communication processes between sales, marketing and creative departments in order to synthesize retail insights into optimized product designs, which maximize revenue.
•	Developed Ethika’s national brand ambassador program in order to connect with consumers by targeted DMA.


Director of Brand Marketing

Set sales & marketing strategy and manage day-to-day operations for eco-luxury bags & accessories brand based on sustainable manufacturing and cause-based initiatives. Sales channels include e-commerce and on/off retail partners
Key Accomplishments:
•	Created company’s new segmented sales & marketing growth strategy for 2021, including new product categories 
•	Leading rebrand initiative to drive brand aspiration with new full-price customer


Developed and managed all aspects of B2B and B2C marketing, including brand and digital strategy. 
Key Accomplishments:
•	Led the development and deployment of Sorenson’s award-winning Squeeze 9 product line.
•	Rebranded Sorenson’s reputation to convey a more premium and technical appeal, elevating its position to the forefront of digital video and television. 

Marketing Director

As a member of the senior management team, I was responsible for developing and driving the marketing and communications strategy, programs, processes and initiatives for the global billion-dollar brand. Lead a team of fifteen including digital, e-commerce, social media, public relations, event, retail, video and creative departments.
Key Accomplishments:
•	Restructured the entire organizational hierarchy of the marketing department in order to reduce redundancies, maximize effectiveness and cultivate ownership and accountability of staff for improved output and efficiency.
•	Developed and drove regional marketing plans, utilizing a segmented marketing strategy which aligned our athletes, retailer partners, sales and distribution partners to address consumer affinity by DMA.
•	Led the development and implementation of promotional initiatives with brand partners including Ford, Microsoft and Nike utilizing on/offline advertising, sweepstakes and point-of-sale displays to engage with our audience.
•	Developed and integrated the (CRM) system and strategy which grew online sales by over 20% YOY.


Director of Marketing & Communications

Lead digital marketing strategy and initiatives for all Vans brands and categories, including integrated campaigns, category websites, social media, branded content, interactive advertising, live webcasts, and mobile. Responsible for $1.2mm annual marketing budget, an in-house team of five, as well as third party vendors and subcontractors.
Key Accomplishments:
•	Established and drove Vans’ first global interactive marketing campaign, translated in eight languages, accessible to brand’s audience worldwide through digital and outdoor.
•	Increased website traffic by over 200% in a 3-year period making Vans the top visited action sports brand.
•	Pioneered and transformed new media communications vehicles such as live event streaming apps for web and mobile, interactive advertising and viral campaigns.
•	Led the development and rollout of the company’s first mobile marketing program and iPhone mobile app suite. 
•	Increased “Customs” online shoe program sales by 100% after launch of accompanying multi-channel campaign


Interactive Marketing Manager

Conceived, developed and executed integrated marketing initiatives for Quiksilver’s eyewear and watch product divisions utilizing print, online, point-of-purchase, packaging and retail marketing platforms. Collaborated with product, sales, merchandising and design departments in order to identify opportunities to generate demand, differentiate and drive brand image to influence consumers within a rapidly changing youth culture market.
Key Accomplishments:
•	Won SIMA “Watch of the Year” award for the Quiksilver tide watch.

Product Marketing Manager

Managed the online marketing and business programs for all Quiksilver, Inc. brands including Quiksilver, Roxy, SilverEdition, Hawk Clothing and Raisins. Oversaw online retailer program working directly with affiliate partners to support e-com buys in conjunction with online promotions. Negotiated and placed media buys in support of product and brand campaigns. Utilized web analytics to track and report results to senior management.
Key Accomplishments:
•	Increased online affiliate program sales by over 75% within a three-year period.
•	Grew online traffic for Quiksilver.com and Roxy.com by over 90% within a three-year period.


Online Marketing & Business Manager

Find out detailed information about Dan Maiman, VP, Sales & Marketing in ALISO VIEJO, CA

Dan Maiman: VP, Sales & Marketing in ALISO VIEJO, CA

Dan Maiman

City Global Brands

Ethika, Inc.

Lulu Dharma

Sorenson Media

Rockstar Energy

VANS

Quiksilver

Quiksilver