Highly accomplished marketing executive with over 14 years of experience driving strategic brand growth for leading global lifestyle organizations. Extremely proficient project manager with proven ability in building, directing and scaling marketing driven businesses. Efficient and meticulous achiever, highly creative, equipped with strong entrepreneurial background and leadership abilities.
Brand Development | Project & Operational Management | Marketing Strategy | Digital Marketing | Product Marketing Advertising | Creative Development | Content Production | Media Buying | Consumer Insights | Market Research Strategic Planning | Budgeting & Forecasting | Effective Problem Solver | Persuasive Team Builder
- Established and drove Vans’ rst global interactive marketing campaign, translated in eight languages, accessible to brand’s audience worldwide through digital and outdoor
- Won SIMA “Watch of the Year” award for Quiksilver’s tide watch
- Built the home decor brand, Night Shift, and became the rst streetwear in unced bedding line sold in retailers including Zumiez, Tilly’s, Active, Nordstrom and Amazon
- Grew Vans “Customs” shoe program sales by 100% after launch of accompanying marketing campaign - Integrated CRM system for Rockstar Energy growing e-commerce sales over 20% year-over-year
- Lead rebrand of Sorenson Media propelling the company to the forefront of digital video and television - Increased Quiksilver’s online af liate program sales by over 75% in a 3-year period