Bike

Creative Agencies

Lifestyle

Moto & Powersports

Snow

Tech

Health & Fitness

Marketing

Sales

Management

Creating

A business development leader with expertise in helping companies define and realize their financial and strategic objectives through sales, systems, marketing, and team development. MBA/BSBA with 20 years of experience selling and marketing CPG, tech, and sporting goods for both start-ups and established industry leaders.

With a career foundation as a team rider and product development specialist for Burton and Rossignol, and now backed by over 20 years of marketing and sales management experience across corporate and agency work, I'm poised to follow my passion(s) and return to the sporting goods market.



Utility business unit leadership and sales development for Ekotrope, the leading residential energy modeling SaaS platform. As the business unit lead, responsible for market research, channel & prospect identification, and the development and implementation of strategies to reach targets. 

 - National responsibility for the go-to-market strategies and prospecting (identification, targeting & direct outreach), and development of Ekotrope’s largest business unit representing $2.8M.
 - Daily collaboration with executive and interdepartmental leadership including marketing, product development, development (software) and finance.


Director of Business Development and Business Unit Lead

International sales development for E Source, the leading provider of research, analytics, content, and advisory services to the utility industry.  Led executive relationships with local and regional utilities throughout the central US and Canada.	

 - Responsible for the maintenance, development, and new sales towards a $4M annual quota of both renewing and new business, examples:
   o Grew an existing client from <$50K annually to a $1.2M multi-year agreement.
   o Secured multiple new accounts resulting in $250K annual contracts.
 - Developed and implemented a multi-year contract model ensuring annual revenue increases and freeing time for pursuit of new clients.
 - Collaborated internally with marketing, member experience, research, consulting, and accounting to provide the optimum client experience and value.


Director, Business Development

Executive leadership of national marketing initiatives for Clean Energy Co, originators of the community-shared solar model and supporting SaaS solution - available to residents, businesses, and government entities.  
	
 - Developed and implemented market-by-market plans driving leads and increased sales, by 400%. 
 - Improved efficiencies by developing the systems and procedures to manage multiple market initiatives across the country, increasing market roll out and sales by 4x.
 - Managed all outside agencies and inside creative driving brand narrative, public relations, direct and digital marketing teams.
 - Directed implementation of all business-to-consumer, business-to-business, and advocate-to-consumer marketing programs.


Associate Vice President - Marketing

Operations lead of a full-service design & marketing agency providing both strategic planning and tactical execution of cross media campaigns including graphic design, print, advertising, and on-line marketing services.  

 - Executive team member responsible for daily and strategic decision-making regarding agency procedural, managerial, client and personnel changes.  Managed the set-up of a new print division with an ultimate revenue increase of nearly 100%.
 - Lead account teams in the development of client strategies and campaigns through to execution of one-off projects to powerful one-to-one integrated marketing solutions. 
 - Developed and managed all client initiatives. Responsible for a 3x client base growth and sales increase of 250%. Worked with clients to develop marketing strategies, tactical plans, relationship expectations, and to identify future client growth opportunities. 


Vice President, Marketing & Sales

Founder and client champion.  Worked with CEOs, CMOs, and marketing leadership to provide promotional, event and integrated marketing solutions designed to provide meaningful revenue and strategic goal attainment. Clients include: Quiznos Subs, Saab, Natural Balance, Vail Valley Foundation (with Proxy) and more ranging from health food to high-tech.

 - Agency Management - Sourced and managed creative and production agency relationships including PR, Web development, advertising and staffing agencies. Oversaw budgetary commitments and provided creative direction to ensure client brand integrity.
 - Client Management - Researched and identified geographic and industry targets; developed and executed all strategic and tactical sales initiatives.  Managed client expectations and project details, cultivated profitable working relationships.
 - Project Management - Developed the systems necessary to successfully manage and prioritize, multiple client projects keeping strict adherence to deadlines, budgets and margins; regularly reduced client project expense by 15% to 20% while opening the door to additional agency business.
 - Promotional Programs Development (for clients) - Developed national demo programs, collateral packages, sponsorship programs, national trade show programs, regional sweepstakes, sales events, experience based branding events, social events and fundraising activities. 
 - Management.  Managed internal and external support teams of 30+ people; hiring, training and coaching.


Founder & Client Champion

Division leader at Natural Balance, a natural products market maker offering over 65 nutritional products to retailers and distributors worldwide including Whole Foods, Wal-Mart, Safeway and specialty stores. Acquired by Nutraceutical.

Director of Marketing (Sports Nutrition) (1 yr. 2 mos.) 
 - Managed product differentiation and brand identification through distinctive branding strategies including consumer sampling programs, packaging design, event marketing, and retailer focused advertising and merchandising strategies increasing sales by 250% in target markets. 
 - Conceptualized, developed and launched a new consumer packaged goods product category; managed cross functional team of food specialists, package designers, distribution specialist and external manufacturers; launch sales exceeded 150% of forecast.

Marketing Manager (1 yr. 10 mos.) 
 - Promotions / Sponsorship - Managed field marketing activities at over 35 promotional events and tradeshows annually; managed tactical execution of all event participation and sponsorships (athlete and event) ensuring brand integrity and sales integration. 
 - Constructed consumer and market profiles through consumer focus groups, product testing, retailer surveys and competitor profiling, providing sound data for meaningful strategic planning.
 - Weekly department up-dates to executive board.  



Director of Marketing (Sports Nutrition)

Sponsored Snowboarder, Alpine/Race.

Contributions 
 - Product Development
 - Spokes Person
 - Field Promotions

Competition Highlights
 - Green Mountain Series, 2nd Place Overall
 - US Open, 3rd Place Slalom
 - US Nationals, Scholarship Recipient
 - US Snowboard Extremes


Team Rider & Product Development Specialist

Find out detailed information about Todd Davidson,  in Golden, CO

Todd Davidson: in Golden, CO

Todd Davidson

Ekotrope, Inc.

E Source

Clean Energy Co.

The Fowler Group

EventSmiths, LLC

Natural Balance, Inc.

Burton, Smith, Swix, Raichle, Rossignol

Daniels College of Business (University of Denver)