TJ Aguirre

Summary

Combining expertise in sales, marketing, and media relations, I’m a versatile leader with 17 years of experience. I’m known for driving the strategies and programs to transform startups and growing companies into global brands and niche leaders. Clients consistently say they remain loyal because of the high quality customer care I deliver

My diverse background includes specialization in the electric vehicle sector with recent success providing targeted media relations consulting. Energizing, ambitious, and tenacious in the face of a challenge, I turn ideas into action and actions into results.

During my career, I’ve cultivated a range of media contacts at high-profile publications like Forbes, Bloomberg, and the New York Times, along with major broadcast networks such as ABC, CBS, and Fox. Those connections allow me to garner positive press and build strong brand reputations. I also reinforce branding and marketing efforts by fostering alliances with social media influencers.

MY APPROACH
Disciplined Vision
Action-Oriented Plans
Results-Generating Strategies

HIGHLIGHTS
Elevated Zero Motorcycles from startup to global brand by establishing and leading media relations program; garnered international media coverage and elevated company’s image by leveraging relationships with journalists.

Enhanced branding and demo events by forming partnerships with companies like GoPro, CrossFit, Red Bull, ICON Motorsports, X Games, Sole Tech (Etnies Shoes), and Alpinestars.

Raised $3.5M in capital with angel investors to build Powerski International by garnering media exposure on TV.

SPECIALTIES
Media Relations | Public Relations | Branding & Identity | Business Strategy | Marketing Strategy | Marketing Planning | Program Management | Social Media Management | Press Kits | Press Releases | Professional Networking | Sales | Business Development | Communication Management | Leadership | Relationship Building | Consulting | Partnership Building | Trade Shows

Connections