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My background includes designing and implementing forward-thinking, creative design projects for a variety of top-level companies. Most recently, as Global Creative Director at Quantum Corporation, I owned the visual side of a corporate marketing and communications. My role was comprised of creative direction, people process improvement, marketing, web technologies, and people management. Prior to Quantum, I spent several years working with start-ups as well as 10 years at Microsoft running web and creative across B2B, B2C, customer, partner, and internal.

 - Drives a "creativity first" approach for all marketing offerings and solutions, understands that brand expression and experiences occur across all customer touch points.
 - Translates the brand into actionable tools for marketing and other teams who contribute to the brand perception, including design guidelines and tone, voice, and vocabulary.
 - Leads interactive creative review sessions to receive input and expectations and be the customer and employee advocate to prioritize user experience driven solutions.
 - Delivers the creative and design process to produce high level, impactful visual designs. Produces and presents sketches, wireframes, and storyboards.
 - Works in close partnership with "C" level management to inform and drive understanding of brand vision with ability to interpret feedback into actions. Responsible for cascading insights through the organization and cross-functional teams to execute.

 - Developed creative strategy that supports business goals and design direction for all aspects of the customer experience (brand design, interactive design, website, marketing materials, online and offline advertising, events, and experiential marketing).
 - Launched new brand and visual identity system supporting the goal of a sleek, current, and modern company, aligned to new messaging.
 - Defined brand principles and managed how those principles map to deliverables and refined the way the story of Quantum is conveyed.
 - Translated business goals into clear priorities and led/mentored a team of graphic designers, web designers, video editors, and writers.
 - Worked cross-functionally and globally to build experiences that keep customers highly engaged and fully informed.
 - Managed workflows, including creative briefs, presentations and constructive design critiques. 
 - Directed in-house and out-of-house resources to ensure that campaigns were delivered on time, on budget and at the highest level of quality. Delivered compelling storytelling with an ability to make complex topics simple, engaging, and fun.

Creative Director

 - Drove the creative strategy, direction and execution of digital marketing efforts, web, and brand, across the organization.
 - Web and design leadership and implementation including the launch of first ever web presence into EMEA; brand management, communication of brand standards and visual voice throughout the organization.
 - Partnered with Marketing Operations to deliver best in class outbound marketing collateral (Marketo email templates, Infographics, and related collateral design.
 - Produced and presented sketches, wireframes, storyboards, etc. via Adobe Creative Suite and related tools and applications.

 - Built and managed an internal digital agency to reduce external spend and limit exposure of Microsoft's intellectual property.
 - Created a global brand identity system that provided a savings of
$40M+ through end-to-end delivery of guidelines and assets.
 - Led creative strategies and priorities across internal and external web properties that delivered 35% increased conversion goals, and 20%
reduction in annual spend 4 years in a row.
 - Managed a creative team of 20 +/- full-time employee and vendor.

 Creative Director / Senior Visual Designer

 - Designed engaging visual experiences that drove +20% customer
engagement and as a result, built increased brand recognition.
 - Delivered visual solutions to support marketing campaign execution.
 - Delivered brand strategies that ensured creative assets were easy to
use, re-purpose and represented messaging, tone and voice.

Senior Visual Designer

 - Designed graphics, websites, logos and drove visual storytelling across marketing, communications, advertising for commercial and consumer.
 - Created brand strategies that ensured creative assets represented corporate values, tone, and voice.
 - Delivered design processes that guided the creation of engaging and impactful visual experiences.

Creative Director/Art Director

Find out detailed information about Eric Maurer, Freelance in Orange, CA

Eric Maurer: Freelance in Orange, CA

Eric Maurer

Eric Maurer Designs

Quantum Corporation

Zilliant

Microsoft Corporation

Microsoft Corporation

Eric Maurer Designs

University of Louisville