Lifestyle

Outdoor

Surf

Music

Travel

Surfing

Family

Sustainable practice

My hound dog

Independent Consultant & Contractor

Brand ambassador, champion and evangelist with focus on business results. Strives to exceed objectives with an energetic, solutions-oriented approach. Builds meaningful relationships informed by smart business and driven by shared interest in positive returns. Has lead ground-up marketing and sales strategies in both the consumer goods and business services sectors, and managed wholesale and trade partnerships across a wide channel spectrum. A positive team member and leader who can bring ideas to the table and lead the charge to execution, moving hearts and moving the needle.

Partnering with clients across a broad spectrum of industry segments, Trevor is engaging years of experience and a fine tuned skill set to provide clients with a fresh perspective and unrealized potential in getting their business truly connected to and engaging their customers. Focusing on:

- Market & Consumer Insights
- Brand Evolution & Storytelling
- Integrated Marketing Strategy & Implementation
- Consumer Experience
- Trade & Market Activation
- Project Management

Past clients include Outdoor Industry Association, Urt Apparel & Accessories, SurfStow SUP Accessories, BSG Graphics, Artistic Florals and Sweet Waterwear.

As part of this executive management services team working with INT Softboards, and KKL Machine Co, develop and maintain marketing plan, and directly assume tactical execution across all aspects including social/digital, editorial, advertising, influencer, retail, etc. 

Marketing

Assume all marketing functions for United Surf Brands as both a B2B brand partner and consumer-facing brand and online retail outlet for partner brand products. Develop marketing plans and initiatives for partner brands including SURFER Magazine and Destination Surf. Provide regular marketing conversion reporting with actionable analysis. Develop and maintain marketing budget. Oversee development and production of all marketing collateral including sales support tools, event assets and promotional materials.

VP, Marketing

Working with a talented staff and an A-List brand portfolio, Quarter20 designs, builds and installs retail to scale, from POP to full wall-to-wall design with full project management. As account manager, I am primary point of contact for brand managers providing strategic and practical perspective, insights and collaborative input toward opportunities to bring their brands and stories to life in retail settings across all channels, as well as regular communication pertinent to all ongoing projects. I am their internal facing advocate, ensuring projects are executed at the highest level against expectations, timelines and budgets.

Account Manager

Develop and implement strategic and ground level sales and marketing strategies to grow brand awareness, demand and wholesale distribution. Develop sound, attainable targets, tracking and reporting mechanisms to keep ownership informed of daily, weekly and monthly sales activity. Manage all marketing channels and vehicles. Manage domestic sales force including vetting, hiring and terminating. Participate in the product development process by providing market intelligence collected through regular communications with sales force and retailers. 

Sales & Marketing Director

Working independently and in collaboration with the executive team, establish structure and
processes of a traditional wholesale organization while developing and maintaining positive
business relationships and contributing to the sales plan. Directly manage independent sales
reps and establish territory sales plans, and communication, reporting and accountability
measures. Perform regular sales analysis and develop strategies for increased demand and
sell-through at retail. Provide regular performance reporting, brand and product feedback to
the executive, production and marketing teams.

Sales Manager

Informed and collaborated with marketing director and team to identify opportunities and
develop dynamic campaigns with positive results. Managed multiple facets of the brand
marketing efforts including in-store marketing, trade marketing, event marketing, promotional
and annual print production. Took ownership of social media marketing across all brand
channels. Refined brand voice and developed strategies and tactical initatives to grow
fan/follower base and engagement including advertising budget and promotions. Held all
internal and external brand communications responsibilities such as press release
copywriting, internal newsletter development and direct media relationships and outreach.
Effectively guided PR agency to ensure directives were followed and ROI maximized.

Marketing Manager

Initiated the development and execution of integrated marketing and business development
strategies, timelines and budget to broadcast the voice of a talented brand strategy and
creative team, while adding brand-side perspective to ensure the services and expertise
were clearly communicated to partner brand stakeholders. Marketing strategies included
digital/social media, email, design/strategy trade associations, market segment-specific trade associations, print media, strategic partnerships and direct client interface business
development.

Director, Brand Marketing

Under the guidance of the Marketing Director, took ownership of strategy development and
execution in multiple marketing facets including event planning and participation, in-store
marketing, social media marketing, trade marketing, and all assets procurement and vendor
management. Collaborated with marketing, sales and product teams to seek out new
opportunities to deliver the brand story, connect to and evoke consumer response.

Through the establishment of positive, consultative, support-driven relationships with
retailers across multiple channels, reinforced the brand presence in the surf, beach lifestyle
and casual footwear channels in the region. Garnered knowledge of individual account
business models and cycles to inform strategies to maximize brand value. Created DBD
increases by as much as 200% with some partners while increasing overall account base by
25%. Proactively sought out new opportunities to increase brand awareness and distribution
within southwest region. Regularly communicated with Marketing and Product teams to
deliver market intelligence, promotional opportunities and brand and product feedback.

Southern California Sales Representative

Effectively utilized understanding of process value and organization to create strategic
perspective and improved processes for the development of quarterly in-store Go To Market
plans and merchandising updates in all retail channels including Ulta and Sephora. Worked intimately with executive, product, sales and retailer merchant teams, as well as all fixture
and print vendors, to ensure clear and effective communication of intent and precise
execution at delivery. Created 40% savings in fixtures graphics print costs within first year.

Fixtures/Display Manager

Maintained product/supply inventories, communicated and coordinated with staff including hiring, determined pricing, corresponded with accounting and ownership on direction, events, product, etc.

Manager

Managed all aspects of the global retail marketing program including development of annual
domestic POP, global display and shop-in-shop programs for all product categories.
Collaborated with members of marketing, sales and product divisions to determine scope of
needs while managing project teams, timelines and budgets. Coordinated global buys with
international marketing managers, global division leaders and distributors. Stayed abreast of
retail marketing trends and provided strategic insights and field analysis to ensure intelligent,
market leading, best in class programming. Assumed lead roles on special projects
including design, development and execution of trade show environments, and event and
promotional materials including the World Qualifying Series Reef Hale'iwa Pro.

Retail Marketing Manager

In partnership and support of regional sales managers' business goals, maintained
day-to-day sales and customer service operations including daily order distribution, product
allocation reports and accounts receivable rankings, as well as direct-to-consumer product
support communications. Worked hand in hand with multiple independent territory sales
reps to ensure their needs and those of their retail accounts were met within perspective of
brand means and overall objectives.

Sales Support Representative

Retail floor management, including store opening and closing, daily sales accountancy, seasonal soft goods, accessories and equipment buying, as well as exceptional customer service.

Find out detailed information about Trevor Wessman-Lavelle, Independent Consultant & Contractor in San Diego, CA

Trevor Wessman-Lavelle: Independent Consultant & Contractor in San Diego, CA

Trevor Wessman-Lavelle

Trevor Wessman-Lavelle

Surfers, LLC

United Surf Brands

Quarter20

Doyle Surfboards & SUP

SUP ATX

Ocean Minded

Huen

Ocean Minded

Ocean Minded

Too Faced Cosmetics

The Live Wire

Reef

Reef

The Surf Club

Morehouse College

San Diego Mesa College