Lifestyle

Outdoor

Skate

Snow

Surf

Fitness

Action sports

Professional sports

Rock and roll

American literature

Whisky

Creative, results-oriented business professional with more than 20 years of diverse experience managing marketing communications and public relations departments as well as success as an action sports retail store owner/operator seeks a career opportunity in which my unique blend of business expertise, superior oral and written communication skills, and attention to detail will foster growth and achievement.

Responsible for all of the company’s copy and content, writing and creating marketing and new business development collateral materials. Created client education, message on-hold and waiting room video content for: dental, plastic surgery, specialty and veterinary healthcare practices.
•	Involved in “ground-floor” company start-up and product development and launch, writing company policies and initial marketing campaigns.
•	Co-wrote the initial business and marketing plan.
•	Led all aspects of creation of original website for www.pawstime.com (marketing to veterinary practices) as well as www.waitmediagroup.com (marketing to human medical and dental practices).
•	Wrote and developed creative content for sample libraries covering an array of healthcare disciplines.
•	Wrote, designed and created all hardcopy and electronic collateral materials, as well as all aspects of public and community outreach programs and communications.
•	Created all email and internet marketing and promotional campaigns.
•	Writing and maintaining three-tiered social media campaign.
•	Working directly with creative teams from human and veterinary healthcare industry leaders as well as national, state and local professional healthcare organizations.

Marketing Communications Manager

Directed a creative team of healthcare marketing voice-over script/copy writers and studio voice talent. Managed all company marketing, advertising, public relations, communications, documentation and publications functions and budgets.
•	Performed as lead copy writer and interviewer.
•	Responsible for creative and copy writing department protocols and training, increasing productivity and speeding project turnaround time.
•	Re-wrote message on-hold sample libraries for an array of healthcare disciplines, with a focus on general medical practices and all dental specialties.

Senior Copy Writer and Marketing Communications Manager

Owner/Operator
Manage all operations of retail swimwear and action sportswear store, focusing on advertising, marketing, promotions and public relations; buying, selling, merchandising, floor management, human resources, and accounts payable.
•	Oversaw operations for the best three years ever in the business’ fifteen-year history.
•	Implemented advertising and direct mail marketing campaign with on-the-floor sales training program that resulted in 100% increase in gross sales between 1995 and 1999.
•	Created open to buy, implemented a buying and budgeting campaign and executed an on the floor sales training program with up to 15 employees that result-ed in a 100% increase in gross sales from 1995 to 1999.  
•	Constructed and interpreted sales, inventory and purchase order reports on re-tail computer system, resulting in more cohesive buying techniques and tighter inventory control.
•	Planned aggressive seasonal purchasing and an on going, in season reorder, re-stock program resulting in increased inventory turnover rates and higher profit margins.
•	Developed reports to construct open to buy and sales forecasts for a quarterly budget and quarterly purchasing.  
•	Evaluate daily sales comparisons and project weekly cash flows from data obtained in order to adjust buying strategy.

Owner and Operator

Managed company public relations, marcomm and publications functions; created, produced and disseminated newsletter, press releases, ads and collateral pieces; directed marketing and administrative support of national sales staff, telemarketing and direct mail activities.
•	Implemented marketing campaign that resulted in 50% increase in sales.
•	Directed organization, creation and production of internal and external software user documentation. Wrote several articles published in trade publications.
•	Developed, managed and executed all phases of company exhibit, trade shows, and educational seminars.
•	Seasonally, managed customer support call center for users of software and related financial services.
•	Assisted in transition and shut down of company’s West Coast facility.

Broadcast play-by-play and color commentary for school’s NCAA athletic events; wrote, produced, edited and hosted weekly football pre-game show and twice-weekly sports news program; assisted in directing activities of 12 member sports staff; managed sports department’s university affairs.

Associate Sports Director

Find out detailed information about Vincent Morales,  in San Clemente, CA

Vincent Morales: in San Clemente, CA

Vincent Morales

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