Moto & Powersports

Snow

Wake

Director of Product/Marketing

Innovative leader with a proven track records of building brands and products that deliver exceptional results

-   Developed and implemented all aspects of the GTM strategy across all domestic and international markets
-   Responsible for all design, development, sourcing, forecasting, purchasing, and sales presentation of all hockey product
-   Creation of artwork for multiple OEM skateboard partners
-   Responsible for all consumer direct marketing, social media (Instagram/Facebook/Youtube), website, and in-store dealer marketing
-   Developed materials and components in accordance with corporate and product-specific standards, time line goals, and tracked and 
    approved all new developments and existing component

- Member of the Executive Leadership Team
- Defined the product roadmap and go-to-market strategy for the $21 Million Lifestyle Category
- Responsible for all revenue, gross margin, and SKU contribution/rationalization
- Determined global pricing and channel strategy to meet revenue and margin goals
- Established new product opportunities through extensive market research and customer insight. New products saw an average
increase in margin of 5%.
- Developed business cases for all new products. This included new pricing targets, sales channel strategy, forecasting, and R&D
investment return.
- Worked directly with R&D, Engineering, and Design to develope a multi year category development calendar for on-time delivery
- Trained internal and external sales team on product, marketing support, and distribution strategy
- Worked cross-functionally to ensure the smooth transition of product from ideation through production, sales, support, and eventual
end of life


Global Senior Director - Lifestyle

-   Created the Alkali brand and all products – recognized as one of the top hockey brands with sales of $5MM within four years
-   Responsible for market and competitive analyses, developing product lines, creating multi-channel marketing campaigns and
    collateral, and establishing distribution 
-   Achieved market share growth of 28%, and a yearly revenue growth of 32%
-   Responsible for all consumer direct marketing, social media (Instagram/Facebook/Youtube), website, and in-store dealer marketing
-   Sourced and managed global vendor relationships – identified and managed manufacturing through contract and pricing negotiations
    and establishing KPIs and SLAs around quality
-   Directly managed/created product design and development process throughout entire production life-cycle 
-   Managed a team of three internal employees, and a sourcing team of six in Asia
-   Created all forecasts and purchases for entire product line

Vice President

-   Responsible for product design, packaging, and development for Adidas/TaylorMade golf bags, gloves, hats, belts, socks, travel 
    gear, and accessories
-   Increased TaylorMade golf bag sales growth by 17%, positioning them as the #2 brand in bags from #5 in three years time
-   Actively managed internal and external staff of Product Developers, Designers, and Industrial Designers/Graphic Artists
-   Oversaw all product and SMUs for  international and major domestic customers such as Dick’s Sporting Goods, Golfsmith, 
    The Sports Authority, and Adidas Outlets, as well as specialty green grass accounts
-   Developed and managed product definition and market strategy – conducted market and cost analyses to ensure viability and 
    profitability of product line 
-   Managed field-test evaluation of prototypes, participated in product meetings to ensure representation on status of commercialization
-   Created an international retailer direct program that created over $1,000,000 

Category Director

-   Responsible for $25 million hockey category, including operations, marketing and R&D
-   Increased profit margins 15% by negotiating optimal product costs and establishing alternative sources
-   Responsible for all stages of design and development for skates, equipment, protective gear, pants, and accessories
-   Supervised a staff of 10 marketing managers, promotions managers, developers, engineers, and in factory Asian QC inspectors
-   Worked directly with NHL players to custom manufacturer their equipment to their exact specifications

Director of Product - Design and Development

Find out detailed information about Justin Hoffman, Director of Product/Marketing in Rancho Santa Margarita, CA

Justin Hoffman: Director of Product/Marketing in Rancho Santa Margarita, CA

Justin Hoffman

Precision Sports

Implus - SKLZ/Sport-Brella

Alkali Hockey

TaylorMade Adidas Golf

Mission Itech Hockey

California State University Long Beach