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Industrial Designer I Emphasis in Footwear, Design Direction, Marketing & Biz Development

Industrial Designer I Emphasis in Footwear, Product Design, Design Direction, Marketing &amp; Business DevelopmentHighly accomplished Design &amp; Development leader with 20+ years of experience transforming footwear brands and launching successful, impactful products. Proven ability to lead creative direction, brand development, and product creation, resulting in a $5 million increase in sales of men&#39;s lifestyle, dress, and athletic footwear within two years. Achieved this success through trend-driven designs, strategic product line building, and a 13% reduction in development and production costs. Recognized for forging successful partnerships with retailers, buyers, ambassadors, influencers, and brands, leading to a 40% increase in brand awareness. Pioneered new product categories and established a profitable business launching market-driven footwear that enhanced brand presence. Applauded record in success to design complex performance footwear revolutions, lead cross-team collaboration to deliver industry-leading products and stories.Additionally, grew market share for PowerBrush (a Mushroom LLC Brand) data-driven strategies to drive sales growth, reduce costs, and maintain positive cash flow, achieving an impressive 281.6% annual ROI over two years.Areas of expertise include:- Industrial Design (The art &amp; science of developing &amp; defining tactile products)- Footwear &amp; Retail Product Design - Brand &amp; Product Creation for E-commerce Market Places.- Product &amp; Merchandising Strategy - Category &amp; Product Line Management Performance Tracking &amp; KPIs - Price Point Definition &amp; Architecture - Competitor &amp; Market Trends Analysis Product Launch &amp; Go-To-Markets - Brand &amp; Image Management - High-Impact Pitches &amp; Presentations Consumer Profiling &amp; Insights - Marketing &amp; Business Development - Team Building, Training &amp; LeadershipPortfolio: www.iamgummy.com

- Leveraging Amazon Seller Central platform to create private label brands and successful product launches. Beating the completion through quality product, creative branding, and digital marketing. 
- Growing our E-commerce marketplace though targeted brand development and listing optimization. Capturing more clicks, impressions, and conversions. Leading to increased sales and revenue generation. 
- Product Discovery: source the best products to build a brand and add to our product portfolio.
- Market Intelligence: provided sophisticated amazon product research to validate product ideas.
- Brand Development: design strong brand identity and targeted customer messaging.
- Product development, sourcing, and supply chain- Source quality Manufacturers, Suppliers, Exporters, and Products. Building quality product lines to add to our portfolio.
- Create product listings- Maximize ranking potential and increase conversions through strong visual presentation, keyword optimization, and infused sales copy, increasing product visibility.
- Sell globally- on track to hit our KPIs for annual sales growth of 30%

Co-Founder // eMarketplace Specialist // Design Director 

Senior Director of Footwear Design, Development, Merchandising, & Business Development

- Launched an omni-channel, community-based footwear brand in downtown Los Angeles that gives back to local non-profits focusing on the arts, education, ending homelessness and connecting the community.
- Led ground-up business development and strategic planning to drive company growth in collaboration with Co-Founders and key stakeholders
- Led brand development and digital marketing strategies for online ecommerce platforms.
- Responsible for the creative direction of footwear design, product development, merchandising, marketing, sourcing, US manufacturing, retail merchandising and partnerships.
- First brand to source and produce competitive, trend relevant footwear in Los Angeles, California with a community showroom/retail space. 
- Negotiated and increased gross profit margin through innovative designs while bringing jobs back to Los Angeles and supporting the community.
- Executed brand launch on Kickstarter and exceeded goal of $40K within 2 days.
- Generated over $140K of donations to local Giving Partners

 Founder // Design Director // Business Development

- Managed $50M+ business for Sanuk mens sandals and closed toe footwear.
- Met company growth plan of 17% by reducing inventory and creating an efficient product offering.
- Responsible for Product life cycle, creation and managing the mens footwear assortment.
- Created and executed seasonal strategies that delivered profitable consumer assortments, drove sales, margins, and pricing architectures.
- Built seasonal product assortment, collaborating with cross functional teams (design, product development, supply chain, creative, MDM, sales & legal) delivering targeted consumer offering and product segmentation.

Global Product Line Manager

- Managed range plans, design direction, market research, pricing, materials, and forecasting of Men's product.
- Built a compelling product line collaborating with sales, ecomm, marketing, and strong understanding the market needs of the customer. 
- Appropriately segmented the customer base and differentiate the product line for each.
- Responsible for Product life cycle, creation and managing the mens footwear assortment for our key accounts inclusive of partnerships and special projects. 
- Created and executed seasonal strategies that delivered profitable consumer assortments, drove sales, margins, and pricing architectures.
- Managed seasonal documents (visual presentations, creative assets, product presentations, & sales product line sheets) 
- Built seasonal product assortment, collaborating with cross functional teams (design, product development, supply chain, creative, MDM, sales & legal) to deliver targeted consumer assortment through proper segmentation strategy.
- Achieved top-line sales target, sell thru and gross margin targets and company growth initiatives. 

Mens Product Merchandiser

- Proven ability to apply design skills through ideation, product innovation and consumer insight.
- Managed and designed Men's seasonal line product offerings. Seasonal workload was 55 to 70 SKUs. 
- Proven track record of successful launches of silhouettes I designed across all genders.
- Designed and Developed following silhouettes: Cupsole Botas/Paseo, Kala Bottie, Cupsole Alpargatas, Ballet Flat, Denim Classics, Chukka Boots, Mens Brogue, Paseo, Desert Bota, Kids Mary Jane

Senior Designer & Developer Manager: 2010-2013

- Managed TOMS giving product. Execution of design, development, cost negotiation, testing, standardization, and production calendar.
- Sourced footwear factories and sustainable produced giving product in China, Ethiopia, Kenya, India, Haiti, and Latin American.  
- Set up factory relationships in Africa, producing 500,000 units within an 8 month time period.

Giving Design & Development Manager

- Responsible for design direction, product creation, calendar/timelines, and costing.
- Opened and maintained new distribution channels that met market needs through innovative silhouettes and materializations.
- Designed new footwear technologies and silhouettes appropriate to the action sports industry.
- Proven ability to apply design skills through ideation, product innovation and consumer insight.
- Proven track record of successful launches of silhouettes I designed
- Responsible for Product life cycle, creation and managing the mens footwear assortment.
- Created and executed seasonal strategies that delivered profitable consumer assortments, drove sales, margins, and pricing architectures.

Lead Designer & Product Line Manager

Footwear Designer

Product Designer

Freelance Footwear Designer

Find out detailed information about Ryan Gumienny, Industrial Designer I Emphasis in Footwear, Design Direction, Marketing & Biz Development in Los Angeles, CA

Ryan Gumienny: Industrial Designer I Emphasis in Footwear, Design Direction, Marketing & Biz Development in Los Angeles, CA

Ryan Gumienny

AMAZON FBA

ACI International

COMUNITYMADE LLC

Deckers Outdoor Corp.

TOMS Shoes

TOMS Shoes

TOMS Shoes

CIRCA

Lugz

Libra Pacific

K-Swiss

Rochester institute of technology