Frank Hwang

Frank Hwang

VP of Marketing, EF Pro Cycling

Share profile
Summary

Innovative consumer marketer with proven global strategic leadership, specializing in blending emerging media and proven channels to disrupt the norm and achieve key business goals. Highlights: • Re-launched a performance-based sporting goods brand, unifying regional and global marketing. • Accelerated growth in key emerging product categories with limited resources through consumer insights and focused digital-first strategy. • Grew Instagram followers from 250k to 1.3MM in under two years with +250% growth in engagement. • Launched incremental media campaign leveraging sports-focused TV to drive incremental Q4 sales. • Led best-in-class 360° seasonal campaigns based on core consumer insight across all brand touchpoints, using MROI and optimizations to drive traffic and conversion. • Pioneered first in app brand experience with Uber in NYC and first Alexa app with Amazon for VFC. • Ranked #6 of Activewear brands for Digital IQ by L2 w/ best-in-class use of digital content and social media. • Listed by Click-Z as one of the top brands to watch on Instagram. • Invited speaker for IRCE, Socialmedia.org, Percolate, Olapic, UNH, and Boston College.

Connections