Innovative consumer marketer with proven global strategic leadership, specializing in blending emerging media and proven channels to disrupt the norm and achieve key business goals. Highlights: • Re-launched a performance-based sporting goods brand, unifying regional and global marketing. • Accelerated growth in key emerging product categories with limited resources through consumer insights and focused digital-first strategy. • Grew Instagram followers from 250k to 1.3MM in under two years with +250% growth in engagement. • Launched incremental media campaign leveraging sports-focused TV to drive incremental Q4 sales. • Led best-in-class 360° seasonal campaigns based on core consumer insight across all brand touchpoints, using MROI and optimizations to drive traffic and conversion. • Pioneered first in app brand experience with Uber in NYC and first Alexa app with Amazon for VFC. • Ranked #6 of Activewear brands for Digital IQ by L2 w/ best-in-class use of digital content and social media. • Listed by Click-Z as one of the top brands to watch on Instagram. • Invited speaker for IRCE, Socialmedia.org, Percolate, Olapic, UNH, and Boston College.