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Over twenty years of sales experience within the action sports industry. Proven history of exceeding sales expectations and assisting companies with growing their market share through proven sales strategies.

- Responsible for assisting new investors in acquiring the brand and putting policies and procedures in place to relaunch a premium eyewear brand into the US and Global markets.
- Identified and targeted key International distributors that best represented the brand’s image as well as hotels, optometry stores, action sports chains and high-end boutiques.
- Planned and executed the brand re-launch at the Agenda trade shows.
- Managed and supported US Sales Representatives in relaunching the brand by building relationships with key retailers, through sales incentives, co-op marketing, product education and seeding of product on influencers within their territories.
- Solely responsible for establishing a new product warehouse, managing the transfer of inventory from the original owner, and creating the inventory management system that is currently in place.

Global Sales Director

- Successfully launched a new eyewear brand into the Australian marketplace by ensuring it was marketed correctly and securing placement in the most influential sunglass boutiques, optometry stores, action sports chains, and premium fashion stores.  
- Managed a team of regional sales representatives and provided key assistance in maintaining valuable relationships with existing accounts and actively looking to expand this account base through various strategies.  
- Responsible for ensuring that all major accounts brought on the correct product assortment to achieve maximum sales.  
- Worked with product costing, production selection, shipping, marketing, budgeting and report analysis.  
- Achieved and exceeded all targets set, both financially and with key accounts identified as influencers.  
- Succeeded in developing IVI as a stable and competitive brand within the Australian market. In twelve months, IVI became a key player and has received credible market recognition.

National Sales Manager

- Managed and maintained the Victoria region resulting in recognition as the number one performing state in the country.  
- Met very aggressive sales targets both seasonally and annually which repeatedly lead the state of Victoria to win the award for the highest percentage increase.  
- Monitored sales targets with major customers and worked extremely closely with the buyers to ensure the brand remained a key player.	
 - Managed over 140 accounts and an individual sub-representative.  
- Worked closely with finance, marketing, customer service, design and shipping teams to ensure alignment in delivering premium service.

Victorian Territory And Key Accounts Manager

- Managed and enhanced the development, structure and sales with Winter 2006 being the most successful sales season in five years of business.  
- Heavily involved in production, marketing, budgeting and forecasting while maintaining relationships with over 150 retailers.  
- Ensured all agents and distributors had the necessary knowledge, motivation and devotion to the program.

- Main buyer of product due to extensive knowledge of customer demand and ability to read the market. This included attending showings and trade shows while working closely with outside product representatives.  
- Revenue increase driven by innovative marketing and customer satisfaction.

Sales Manager/Retail Buyer

- Sales targets exceeded in each year with the company which lead to becoming the lead sales representative for two consecutive years.     
- Managed accounts for United States Territory, from small retailers to multimillion dollar corporations including, but not limited to, CCS, Active Mail Order, Industrial, Haylon Corp., and Beyond Image.   
- Maintained accounts with over 300 retailers.   
- Developed customer service policies and procedures to maintain a cohesive, efficient and productive department.

Senior Sales Representative

- Number one sales representative for twelve consecutive months achieving higher than 100% quota every month.   
- Received superior evaluations and multiple bonus awards for outstanding performance.  
- Negotiated contract agreements and successfully managed accounts with over 500 retailers.  
- Developed marketing plans and implemented rollout strategies for new product campaigns.

In House Sales Representative

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