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Associate Market Development Manager

Experienced Brand Marketing Manager with extensive experience and responsibility in design, promotion, placement, and development of internationally recognized brands.

Defines customer segmentation and aggregates products and
services into a segment/solutions approach that ensures alignment with customer benefits. Responsible for assisting in the development and
execution of a multi-channel global marketing strategy for protein electrophoresis and western
blotting systems that will help the Protein Analysis business achieve annual operating plan
objectives. Interact with varying levels of internal and external personnel and direct customer communication, presentation, and a team-focused.
Apply strong business acumen, market knowledge and customer focus data to make effective marketing decisions. 
· Execute integrated customer focused campaigns and tactics.
· Create and deploys marketing content across multiple channels including digital and
print.
· Project manager for assigned tactical activities.
· Support the development of sales training content.
· Gather customer, competitor and market insights to support business.
· Collect, analyze and report metrics for executed campaign activities.
· Manage budget and spend for tactical execution.
· Visits and interfaces with customers to understand their needs.
· Contribute to cross-organizational teams to drive results and achieve goals.

Based on performance metrics set forth by clients and our account managers, you will be expected to aggregate, analyze, evaluate and report on integrated and digital marketing campaigns (email, search, social media and advertising campaigns) on the merit of performance and opportunities.
    Recognize and identify areas of weakness or poor performance, as well as highlight the strength of campaigns.
    Put forth recommendations, based on the data available, to help guide corrections and improvements to the campaign.
    Analyze and aggregate data from a combination of Google Analytics and other data sources (search, advertising, other).
    Work closely with both project managers and upper management in sharing findings that will further assist and develop future strategies on behalf of our clients.
    Plan and forecast potential campaign growth for clients.  Using trending information to expose opportunities for expansion, the data analyst will assist account managers and sales with creating compelling proposals for clients.
    Create data-driven and fact-based forecasts with specific targets and models.
    Responsible for gathering information related to market trends/forecasts, analyze it and present findings and recommendations.

Digital Marketing Analyst

Carried robust oversight for driving financial performance, sales, and brand awareness for multiple traveling exhibitions and permanent exhibitions in Atlanta, Las Vegas, and New York City. Provided visionary and tactical leadership for graphic design, promotions, education, group sales, and public relations. Gained deep insight, buying across diverse media, including broadcast TV, broadcast radio, outdoor, online, social media, SEO, nontraditional, grassroots, and more.

Director of Marketing

Comprehensively drove top sales achievement by supporting marketing and business development efforts of sales and account management team. Developed and facilitated effective usage of sales literature, pitches, and meeting materials.

Marketing Support Specialist

Find out detailed information about Christopher West, Associate Market Development Manager in San Clemente, CA

Christopher West: Associate Market Development Manager in San Clemente, CA

Christopher West

Thermo Fisher Scientific

Life Technologies

The Event Agency, Inc.

PAETEC

Hawaii Pacific University

University of Phoenix - Foothill Ranch Campus