Skate

Snow

Surf

Owner

A top performing sales, brand, and marketing management professional with over a decade of substantial brand growth and consistently exceeding sales targets; highly recognized in my past roles for my long-term relationship building, record-setting company sales figures, rapid territory startup and sustainable expansion, and strategic account and brand development.

I have worked to grow companies that were on day 1 and dollar 1 to those more than half a century old with half a billion in working capital. I bring a proven ability to lead sales teams and marketing and brand direction to achieve multimillion-dollar revenue gains and offer an in-depth understanding of the sales process and consumer behavior with a consistent track record of identifying and presenting the most effective solutions to meet company, retailer, and consumer needs.

Currently I am operating my own business and working as a freelance/contract sales and brand manager in the action sports space. I am also open to moving back in-house with the right company. Please feel free to connect and message with any new ideas, projects, partnerships, or opportunities!

Founded a successful part-time online business buying and selling vintage motorcycle parts:
• Started with an initial investment of only $300 and no further out of pocket cash has ever been invested (profits were used exclusively to fund additional inventory from Sept. 2011- Jan. 2013 and adjusted as necessary from Jan. 2013-Present as business was used as an additional/primary income source).
• Maintain detailed line item P&L's: Business currently operates at a net 1.76x ROI.
• Achieved eBay Powerseller and Top Rated Seller status.

Working with new startup Comandante Pomade (www.pomadecompany.com) to bring the brand to market and assist with targeted branding and sales in the action sports and motorcycle lifestyle segments.

Brand Strategy Consultant

• In charge of bringing a startup action sports oriented sock brand based out of Bulgaria to the US market.
• Responsible for US distribution and inventory management (forecasting, ordering, importation, warehousing, and allocation).
• Set all product pricing (wholesale & retail) for US market based on landed cost, current market conditions, and competitor comparisons.
• In charge of securing, coordinating, and supervising a team of US sales reps.
• Work with HO on overall marketing direction and company branding. Directly responsible for all US based marketing initiatives and brand building.
• Responsible for US team building and management in skate, snow, and surf categories; including budget, contracts, and athlete direction and branding.
• Influence new product design through rep, team rider, retailer, and consumer feedback.
• Work with outside vendors and media for the coordination and design of events, tradeshows, and demos.

U.S. Director (Sales/Marketing/Operations)

• Responsible for jump-starting all international and domestic product sales for a new US based snowboard brand.
• In charge of securing, coordinating, and supervising a team of international distributors and North American sales reps.
• In charge of sales forecasting and inventory management.
• Work with product design from initial conception through the final graphic designs.
• Assist with marketing direction and company branding in trade magazines, video, and social media.
• Work with outside vendors and media for the coordination and design of events, tradeshows, and demos.
• Assist in team building and management, including budget, contracts, and athlete direction and branding.

Global Sales Director

• Home office and field based position responsible for the growth and maintenance of a $50MM territory for one of California's largest non-standard auto insurance companies.
• Managed production and marketing and assisted/advised in the daily business operations of over 400 independent insurance agencies.
• Charged with growing company name branding and recognition in the local area through storefront signage, co-op advertising, and community events.
• Achieved 20% avg. territory growth on a yearly basis in the number of new locations selling the Infinity product.
• Generated an additional $17.25MM in growth from 2010-2012, a growth rate >10% above the company’s average growth during the same period in CA.

Business Development

• Managed the daily operations of a new 10,000 sq. ft. action sports (skate, surf, snow, bmx) retail concept store with a unique interactive design including a mini-skatepark and rideable retail fixtures.
• In charge of overseeing a 15 person sales team: Hiring, training, scheduling, weekly/monthly team meetings, performance reviews, and disciplinary action/terminations.
• Worked with sales team to meet or exceed all key performance indicators: total $'s in sales (hourly, daily, weekly, monthly), shopper to customer conversion rate, average sales $'s per customer, and employee sales $'s per hour.
• Responsible for the execution of unique community and brand building events such as in-store skate and BMX competitions, art shows, movie premiers, team demos, group snowboard trips, and equipment trade-in drives.

Store Manager

• Part of a 2 person team responsible for all US operations of a Japanese based brand.
• Achieved >2x annual growth from 2003 thru 2006 taking company from $100K in yearly sales to over $1MM in the US market.
• In charge of hiring, coordinating, and supervising sales reps for 10 U.S. territories.
• In charge of ordering and allocating inventory for the U.S., Canada, and Southern Hemisphere distribution.
• Responsible for the Flux Team budget, contracts, and acted as the in-house contact.
• Conceptualized, designed and initiated marketing campaigns at the shop, resort, event and magazine levels.
• Designed, set up, and ran the Flux booth at industry tradeshows, events, and demos.

National Sales and Marketing Manager

Find out detailed information about Justin Erickson, Owner in Simi Valley, CA

Justin Erickson: Owner in Simi Valley, CA

Justin Erickson

Old Chopper Gold

Comandante Pomade

Stinky Socks

Echelon Snowboards

Infinity Insurance

Nine Star

Flux Snowboard Bindings

University of California at Davis