Lifestyle

Outdoor

Skate

Marketing consumer brand development manage communication experience plan product savings
strategy teamwork ability business execution company including project requirements research skills
standard data lead preferred results support activities analyze assist budget create creative
drive effective engaging external implementation initiatives learn programs promotions
strategic strong years decisions measurement optimal

Marketing Manager | Brand & Product Management

Accomplished Marketing professional who can build a killer brand strategy, promote and provided superior company relations, implement well-planned marketing strategies, and write clear and concise corporate communications.


*	Bobit Business Media: Event Marketing Manager - Managed and facilitated the creative development and content management of the event(s) communication tools and materials including advertisements, brochures, presentations, signage, direct mailers and detailed conference schedules
*	Ingram Micro: Copywriter – Authored two 20-page vertical marketing brochures in accordance to vendor specifications (Microsoft, IBM, CISCO, and Hewlett Packard). 
*	OC Weekly: Contributing Writer – Reviewed and critiqued musicians and concerts for Orange County Music scene.

?	Collaborated with cross-functional teams, partners, and agencies to develop marketing strategies and plans for all three brands, which aligned with the organizations goals direction and given budget.
?	Authored all content marketing with creative copy, compelling editorials, fresh headline-driven advertising, video and vocal media. (Including web content, email blasts, sales sheets, POP, catalogs, press releases, etc.)
?	Developed monthly KPI reporting for associate managers, President and Executive Team.
?	Sourced, negotiated, and scheduled all printing for POP, retail/merchandising, packaging, catalogs, collateral, sales presentations, and events. 
?	Created interdepartmental SOP’s to ensure consistency, quality control, and timely management of projects.
?	Produced and maintained style sheets to ensure branding consistency across all media channels.
?	Introduced a system for inventory control and management, which included policy & procedures, weekly inventory count, approval processes and monthly reporting.

Marketing Manager

$250M Corporation – The Public Safety industry leader and largest supplier, manufacturer and distributor of Private Security, Law Enforcement, Fire & Rescue, and Military uniforms, equipment and apparel. 

Managed the marketing strategy, planning, execution, analysis, and demand generation for the overall marketing programs. Collaborated with creative, e-commerce, operations, merchandising, inventory control, sales, retail stores, vendors, and external agencies to develop, execute, analyze, and report on all marketing programs and promotions.

*       Worked cross-functionally with multiple departments to develop, create, and successfully launch new products and product line extensions - analyze the results and terminate under-performing products.
*      Collaborated with Sales, Merchandising, e-Commerce and Creative Departments to create, develop and execute successful marketing campaigns through multiple selling channels.
*      Championed the change and implementation for qualified vendor products to use in marketing promotions that drove demand and ROI.
*       Managed all tradeshows, events and conferences including logistics, booth designs, budgeting, meetings, collateral, sales sheets, show specials, public relations, and media outlets.
*       Improved marketing programs for Retail Service Centers, which included POP displays, signage, product samples, features and benefits, technical specifications, and training to sales associates.
*       Supervised all Social Media (SEO) content with daily management and analysis of Facebook, Twitter, and Blogs.
*       Assisted with the smooth evolution of compelling value propositions, positioning, and messaging.
*       Managed and facilitated effective corporate and brand communications including vertical and co-op advertising, public relations, trade publications, marketing and sales presentations, public speaking, and other media channels.

$75M Corporation – The largest privately held manufacturer and distributor of customized loss prevention and security solutions in the United States.

Marketing Director
Managed the Marketing, Public Relations, Events/Tradeshows, and Creative departments to ensure team competence, dedication, efficiency, and effectiveness of the business objectives and strategies.
?	Established style and copywriting guidelines to ensure the consistency, integrity, and quality of the corporate brand messaging across all channels.
?	Performed competitive industry analysis and provided Senior Management with corporate positioning and recommendations to improve challenges and weaknesses.
?	Assisted key vendors (Nike, Macy’s, Nordstrom’s, Tilly’s, and Rite Aid) in developing and strategic planning for custom strategic sales and marketing materials for custom security solutions.
?	Created a reactive and proactive communications plan to uphold the integrity of the Corporation, Chief Executives, employees and brand names products.
?	Organized, facilitated, and monitored all the inaugural affairs for the non-profit USSF 501 (3) c.
?	Collaborated with leading industry professionals, regional & federal law enforcement, and government agencies to create and promote industry conferences that provided attendees the necessary tools to combat Organized Retail Crime.

Marketing Director

*	Evaluated, created, and executed internal and external communication plans, promoting a positive and visible image of the Corporation and its four brands.
*	Facilitated strong media relationships generating National media campaign results in television exposure on (American Idol), motion pictures (American Pie and Dodge ball), and athlete sponsorship (ESPN Outdoor Games).
*	Authored all content marketing and copy writing, which included creative copy, compelling editorials, fresh headline-driven advertising, video and vocal media. 
*	Organized, planned, and executed the implementation of travel arrangements, logistics, sponsorship's, meetings, and press engagements for over 18 annual trade show exhibits, conferences, and events.
*	Managed all budgets and forecasts - accountable for department expenditures and bottom-line results.
*	Created monthly public relations reporting to quantify expenses and ROI.

Marketing, Public Relations, Tradeshow, Advertising and Promotions Coordinator

$75M Corporation – Global leader in the Action Sports industry by manufacturing and supplying brand name (Tony Hawk ®, Birdhouse ®, X-Games) sporting goods, lifestyle and recreational products. 
                                 
*	Collaborated with cross-functional teams, partners, and agencies to develop marketing communication strategies and plans for all five brands, which aligned with the organizations goals direction and given budget.
*	Sourced, negotiated, and scheduled all printing for catalogs, collateral, trade shows, and events. Attended press runs for quality control and consistency.
*	Copywriter and editor for web content, newsletter, press releases, press kits, product placement, catalogs, brochures, executive management features, and industry stories. 
*	Built, managed and updated press list and maintained relationships with key media contacts.  
*	Coordinated confidential due diligence between investment firms, attorneys, financial institutions, and auditors, which was used in conjunction for corporate merger and acquisition.
*	Prepared monthly corporate financial statements and line availability calculations required for bank lender(s).  
*	Audited and supervised the company’s $35M insurance package, negotiated broker contracts and served as Risk Management Administrator.

Communications Coordinator

Find out detailed information about Kelly Mahon, Marketing Manager | Brand & Product Management in Long Beach, CA

Kelly Mahon: Marketing Manager | Brand & Product Management in Long Beach, CA

Kelly Mahon

Mahon Marketing

Diamond Mattress

Galls, LLC

Universal Surveillance Systems, LLC.

The Outdoor Recreation Group

Bravo Sports Corporation

California State University Long Beach

Orange Coast College