Bike

Golf

Dive

Creative Agencies

Fashion

Fishing

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Swim

Tech

Triathlon

Wake

Yoga

Health & Fitness

Director of Marketing and Creative

I am first and foremost a conceptual creative, but I have also had experience with the following: copywriting, creative direction, art direction, print/web design, video editing, presentations, project management and strategy. Plus, I have done work for all mediums, including: TV/video, radio, print, direct mail, collateral, digital/interactive, web, social, mobile, packaging, POP and outdoor.

Creative Director for all accounts. Marketing/Advertising creative conceptualization. Strategy and planning. Copywriting. Scriptwriting. Print design. Web/Digital design. Video production. Video editing. New business development.

Copywriter/Consulting Creative Director for automotive and dealer accounts (TV, Radio, Print).

Freelance Copywriter/Consulting Creative Director

What Did I Do?: Creative Director and Head Copywriter for integrated ad/marketing agency. Responsible for all accounts.

Why Did I Leave?: Layoffs due to the loss of our biggest client.

Creative Director/Copy Chief

What Did I Do?: Sr. Copywriter for all national advertising and marketing materials and videos.

Why Did I Leave?: Better opportunity as Creative Director for Integrated MarketingWorks.

Sr. Copywriter

What Did I Do?: Creative Director and Head Copywriter for this start-up agency. 

Why Did I Leave?: As with a lot of start-ups, it failed to catch on and we closed its doors. You may ask, "Why did you try to start up an agency during the worst recession since the Great Depression?" My answer, "Well, no one else was hiring. So, I had to create a job." Eh. You try. You fail. You move on.

Consulting Creative Director/Sr. Copywriter

What Did I Do?: Sr. Copywriter for all accounts including: LA Clippers, Ketel One Vodka, Boot Barn and Marie Callender's.

Why Did I Leave?: Lay off due to budget cutbacks and America's economy falling off a cliff.

What Did I Do?: Sr. Copywriter for Suzuki auto and Sharp Solar.

Why Did I Leave?: The agency lost the Suzuki account, closed the office and laid everyone off.

What Did I Do?: Sr. Copywriter for Mazda auto and various other clients (mostly interactive).

Why Did I Leave?: Better opportunity at Dentsu Next.

What Did I Do?: I wrote and concepted direct mail, DRTV and DR radio for Time Warner Cable, Comcast and Adelphia.

Why Did I Leave?: It was a freelance gig and my time was up.

Sr. Copywriter (Freelance)

What Did I Do?: Wrote copy and designed for marketing materials for ALL magazine and book publications.

Why Did I Leave?: I wanted to get back into the agency world.

Creative Marketing Supervisor/Copywriter

What Did I Do?: Freelance Copywriter on the Ameriquest and Sparklets Water accounts.

Why Did I Leave?: They offered me the job, but I gave it up for a girl. Can you believe that? I had just fallen in love with a woman a few months prior and didn't want to leave her in OC for this job in LA. That relationship didn't end well. I should've taken the job in LA. I wish I could go back in time. What could my life be today if I had? It keeps me up at night sometimes, but I've pretty much let it go.

Copywriter (Freelance)

What Did I Do?: Copywriter for all accounts.

Why Did I Leave?: Layoffs due to economic recession that took place pre 9/11.

Copywriter

What Did I Do?: Copywriter for Burger King, California Lottery, Jose Cuervo, Buy.com and Eddie Bauer.

Why Did I Leave?: Heavy layoffs due to major account loss of Burger King.

What Did I Do?: Freelance Copywriter for Airtouch Cellular (which became Verizon).

Why Did I Leave?: They were going to hire me, but Airtouch became Verizon and Campbell Mithun didn't even know if they were going to retain the account. So, I moved on. Damn.

What Did I Do?: Copywriter for Lawry's, Hunt 'n Wesson, Swiss Miss and Orville Redenbacher.

Why Did I Leave?: Better opportunity at Alcone Marketing Group.

What Did I Do?: Freelance Copywriter for Taco Bell.

Why Did I Leave?: They were going to hire me, but then the agency merged with Bozell and there were layoffs and a hiring freeze for restructuring. Again, damn.

What Did I Do?: Copywriter for Lincoln/Mercury.

Why Did I Leave?: I was young and stupid and went to another job that paid $5k more a year. Again, I was young and stupid. I should've stayed but when you're young and on your own even the slightest raise in pay is a huge help. However, I wasn't looking at the bigger picture. I wasn't considering the future of my career. I truly regret leaving. It is my first regret regarding the evolution of my career.

Find out detailed information about Rob Rosu, Director of Marketing and Creative in Aliso Viejo, CA

Rob Rosu: Director of Marketing and Creative in Aliso Viejo, CA

Rob Rosu

Burbank Studios

Brandtailers

Integrated MarketingWorks

Metagenics

Citizen7Studios

HEILBrice

Dentsu

Doner Advertising

DMS Marketing

BowTie Inc.

DDB

RiechesBaird

Alcone Marketing Group

Campbell Mithun

Gage Marketing Group

Draftfcb

Young & Rubicam

California State University-Fullerton

New Mexico Military Institute

New Mexico Military Institute