Reputation for designing, leading and executing on strategies that amplify brand presence and brand voice across multiple channels to ensure consistent brand messaging across all consumer touch points. Successful in enhancing brand equity, awareness, preference, and customer loyalty through creative campaigns that build positive perception and the momentum needed to drive revenue growth through strategic brand building programs.
Have built a brand from scratch in-house and effectively differentiated it by defining the brand vision, appropriate positioning, brand architecture, and achieving a strong brand voice. Experience includes leading cross-functional teams, working across paid, owned, earned, broadcast and digital channels and identifying novel approaches to connecting the consumers. As a strategic and creative thinker, identify new approaches to connect with consumers and bring in fresh ideas and unique solutions.
In addition, to marketing and brand management expertise, known for outstanding communication, presentation and influencing skills, and ability to deftly manage multiple projects to optimize the return on marketing investments.