Edward Russell

Edward Russell

Director of Product Management

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Summary

Dynamic and positive Product Management expert with a passion for adventure. Has launched numerous award-wining products and created new product categories for brands like GoPro, Thule, adidas and Under Armour, as well as seminal snowboard brands Northwave/Drake and Wave Rave. Skilled in identifying upstream marketing opportunities, building strategies to capitalize on those opportunities and downstream marketing to drive demand.

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