I am a Lead Product Designer with years of experience across a variety of disciplines–from user interface and UX design to visual design, branding, print design, and photography. I have worked on national and international brands, both in-house and at multiple advertising agencies. My creative approach begins with the study of human-centered motivations and impulses, and the way users interact with objects and technology within the scope of the project. I start by looking at what drives people: What motivates them? How do they interact? What impulses do they have? Using these insights, I develop models, products, and services that satisfy emotions while providing functionality.