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SENIOR PRODUCT MANAGER

Experienced Product Manager with over ten years of experience in the apparel and fashion industry. Combines strong communication skills with knowledge and experience in product development, cross-functional collaboration, product line launches, merchandising and production.

• Manage product development and production for all apparel accounts from design hand-over to final production delivery
• Collaborate closely with clients to ensure design visions are met
• Negotiate pricing at all levels (raw materials to CMT costs) to meet IMU targets
• Communicate daily with overseas and domestic vendors and factories
• Create tech packs and update accordingly to reflect designer / account change requests
• Monitor purchasing of raw materials and trims, tracking the production and delivery to the factories
• Conduct fittings and design reviews with cross-functional teams and clients for each round of sampling (protos, SMS, PPS, TOPs)
• Create and manage time and action calendars for each client based their required sample and delivery dates
• Work with sourcing team to allocate styles based on capabilities, location, delivery, volume, and other factors
• Conduct testing based on each client's testing and QC requirements
• Travel to Asia factories to monitor development and production; worked with Vietnam QC team for in-line production and final QC inspections
• Developed and launched Basics private label line for e-commerce consisting of t-shirts, Dri-Release apparel, shorts and fleece

• Conducted market research and data analysis to advise and support the line plan
• Collaborated with Product Director and VP of Product to create and merchandise line plan for each season
• Created briefs based on the line plan needs to inform design team
• Oversee development process of packaging for bag and backpack line (softgoods category)
• Merchandised showroom based on current line assortment
• Monitored costing and margin / IMU

PRODUCT MANAGER

Managed product development for apparel accounts

PRODUCT MANAGER - Freelance

• Managed product development of Men's and Women's Streetwear and Basics categories by closely managing production timelines, fabric, samples, costing and margins, and quality
• Liaison between design team, merchandising, technical design, planning and factories - maintaining constant communication and partnerships with cross-functional teams including Creative, Fit, Operations, and Marketing to develop and maximize brand and category initiatives
• Developed and managed Time and Action Calendars for each season and drive production status to ensure that product meets all deadlines and milestones: photo shoots, catalog dates, sales sample dates, bulk production ex-factory dates, in-store dates
• Collaborated in creating line plans and briefs, initiating product concept and design for development; recommend category direction and evaluate new opportunities to meet category goals
• Partnered with Sourcing and Operations Teams to ensure vendor database is up-to-date
• Drove cost-effective and quality development by negotiating costing, minimums, and lead times, while meeting key calendar dates indicated on Time and Action Calendar
• Communicated effectively and efficiently with internal and external teams on a daily basis concerning all aspects of development and production including, but not limited to visual comments, fit comments, timelines, delivery and production
• Managed all aspects of sourcing materials - fabrics, yarns, and trim; create and maintain Bill of Materials for each style to ensure accuracy
• Worked closely with designers to comment on and coordinate approvals for strike-offs, lab dips, and quality to ensure vision of product is achieved
• Create purchase orders in SAP
• Developed and managed all trims for Apparel categories with nominated suppliers
• Conducted overseas factory visits to negotiate pricing and monitor development and production

• Managed Girls' Accessories (luggage, bags, headwear, belts) from Design handover to Production handover
• Ensured timely delivery of all samples, including 1st protos, revised protos, photo samples and bulk sales samples
• Effectively translated design comments to the factories to correct sample execution
• Issue purchase orders for marketing, team rider, photo and bulk sales samples
• Maintained StyleMaster in Full Circle with accurate style information including, but not limited to, delivery, cost, description, vendor, and fabric content
• Negotiated costs to maintain margins based on wholesales and MSRPs to meet company-wide margin goals
• Created merchandise line plan based season's designs and coordinate with International licensees for sample production
• Generated BOMs/Matrices and tech packs for each style in Full Circle
• Maintained daily communications with vendors

JUNIOR ACCESSORIES PRODUCT MANAGER

• Managed product development of Burton headwear - caps, beanies, and cold weather accessories (clavas, face masks)
• Maintained line list and LINT (line list interface) to ensure each has accurate information regarding each style
• Worked closely with headwear, basics, and SMU designers to develop product to their vision
• Managed all SMU for Fleece from initial inquiry to shipment to customer's DC
• Fostered relationships with key account sales reps to increase SMU business for quick turn product
• Negotiated costing and deliverables to meet to meet profit margin and product requirements and achieve target IMU goals

Find out detailed information about Lisa Mar, SENIOR PRODUCT MANAGER in Brea, CA

Lisa Mar: SENIOR PRODUCT MANAGER in Brea, CA

Lisa Mar

REDWOOD MFG

INCASE

REDWOOD MFG

BURTON SNOWBOARDS

BURTON SNOWBOARDS

BURTON SNOWBOARDS

CALIFORNIA STATE POLYTECHNIC UNIVERSITY