Enthusiast Segment Executive w/ international experience. Currently responsible for prod., brand strategy, P&L for $100+ million business unit. Expertise in strategic planning, opportunity assessment, brand building, channel development. Bi-lingual (Eng, Fre.).
Interests & GroupsEdit
- Senior Executive with a proven track record of building and reviving Global
- category-defining enthusiast brands. Expertise in: identifying/aligning business around key consumer insights
- and unifying teams and business units around a common vision. Experience with: strategic planning and development
- brand development and management
- and channel segmentation strategy
- agency management. Background includes: Sports Marketing
- Action Sports (Burton Snowboards)
- Adventure Sports (Road/Mountain Biking
- Research and Database Marketing
- and Finance. MBA.
- Mountain Biking
- Road Cycling
- Adventure / Trail Racing.
- Board Chair - The Schoolhouse LLC;