Tyler Barnes

Tyler Barnes

Action / Adventure Sports Executive
Location: South Burlington VT
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Summary

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Enthusiast Segment Executive w/ international experience. Currently responsible for prod., brand strategy, P&L for $100+ million business unit. Expertise in strategic planning, opportunity assessment, brand building, channel development. Bi-lingual (Eng, Fre.).

Work Experience

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Interests & Groups

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INTERESTS
  • Senior Executive with a proven track record of building and reviving Global
  • category-defining enthusiast brands. Expertise in: identifying/aligning business around key consumer insights
  • influencing
  • inspiring
  • and unifying teams and business units around a common vision. Experience with: strategic planning and development
  • brand development and management
  • consumer
  • product
  • and channel segmentation strategy
  • P&L
  • agency management. Background includes: Sports Marketing
  • Youth-Culture
  • Action Sports (Burton Snowboards)
  • Adventure Sports (Road/Mountain Biking
  • Triathlon)
  • Fashion
  • Research and Database Marketing
  • and Finance. MBA.
SPORTS
  • Mountain Biking
  • Snowboarding
  • Road Cycling
  • CrossFit
  • Triathlon
  • Adventure / Trail Racing.
GROUPS
  • Board Chair - The Schoolhouse LLC;

Education History

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Connections

PEOPLE 2

Business Development Manager - Outdoor & Bike  

COMPANIES 0