Tyler Barnes


Bi-Lingual (English, French) Marketing Executive with a proven track record of building and reviving Global, category-defining enthusiast brands. Expertise in: identifying/aligning business around key consumer insights, influencing, inspiring, and unifying teams and business units around a common vision, creating value through continuous innovation. Experience with: strategic planning and development, brand development and management, marketplace / competitive analysis, consumer, product, and channel segmentation strategy, P&L, agency management. Background includes: Research and Database Marketing, Finance, Sports Marketing, Youth-Culture, Action Sports (Burton Snowboards), Endurance Sports and Performance Training (Mountain Biking, Triathlon, Running, CrossFit), Adventure Sports (Road/Mountain Biking), Fashion. MBA.