Moto & Powersports

Skate

Surf

• Achieved financial objectives by preparing an annual budget; scheduled expenditures;
analyzed variances; initiated corrective actions.
• Responsible for the planning, development, and execution of on and off-premise events and promotions.
• Reported on marketing effort metrics to the General Manager, sales team, Fat Point peers and team members
• Responsible for overseeing logistics for all special events, product launches and fundraisers.
• Responsible for maintaining successful relationships with the accounting department and vendors to track invoices, effectively negotiate costing, and manage timely product
delivery.
• Managed multiple projects, across several categories, within the set timelines and met the standards set by Management.
Fully proficient in Photoshop, Illustrator, Outlook, PowerPoint, Word, and Excel.


Taproom Manager-
- Responsible for recruiting, training and supervising staff
- Managing budgets, ordering, scheduling, problem solving
-Cicerone Certified Beer Server
-ServSafe Food Manager Certified

Brewery Graphic Designer & Marketing Manager / Taproom Manager

- Produced and maintained signage for all departments, adhering to Whole Foods Market brand standards.
- Created flyers and other marketing materials as needed, within regional graphic guidelines.
- Illustrated chalkboards for display in departments.
- Maintained visual quality and consistency for all departments.
- Followed all regional signage graphic standards guidelines and procedures.
- Worked closely with all Team Leaders, Specialists, Store Systems Integrator/ Data Technology Specialist, and Store Marketing Team.
- Maintained inventory of necessary supplies and equipment.
- Maintained working knowledge and application of all merchandising expectations within the department.

Lead Graphic Artist/Marketing

-Developed bold new emerging graphics, prints, trims, color stories and helped enhance existing concepts.
-Worked with the cut and sew design team to meet the needs they had, yet tied the look to the total vision that was set for the season at hand.
-Developed art for printables as well as all cut and sew styles, creating a cohesive look to the line. 
-Adhered to Sportswear Product Development timelines and met all deadlines. 
-Managed multiple projects, across several categories, within the set timelines and met the standards set by Management.
-Assisted with creating and presenting seasonal Vibe presentations for inspiration and direction for Design Departments. Including graphics, photographs, slogans and phrases, etc. 
-Designed and worked on SMU (Special Make Up) product that met specific directional goals and schedule set by high-level key accounts (i.e. PacSun, Buckle, Macy’s, Tilly’s etc.).
-Supplied accurate/complete Design Packs to the Product Development on schedule.
-Followed up with vendors on approvals for counter and production samples. Worked with the product development team to review strike offs and counter samples and made recommendations for corrections.

Graphic Designer

...LOST CLOTHING-

-Created and developed all in-house graphics and prints
-Developed trims, hang tags and main labels at the start of each year
-Set up PO's to order blanks and salesman samples at the start of every season
-Worked closely with vendors to develop new bodies and successfully execute the production of styles
-Constantly researched trends in art and fashion including a variety of screen printing techniques, washes and body styles for tees and sportswear
-Managed freelancers and interns on a daily basis
-Assisted in all fittings to be sure designs were carried out successfully
-Assisted in all photo-shoots and events, and provided effective direction to be sure the accurate image of the brand was being displayed
-Worked as a live, on-site artist at ASR, Surf Expo, and other industry events
-Created and developed graphics for the mens tees, board shorts and SMU's

IN GOD'S HANDS CLOTHING-

-Responsible for developing new direction and identity for established line
-Designed and executed all graphics for both the men's and junior's printables
-Worked hands on in all areas of brand and product development to maintain consistency
-Regularly expected to provide status reports to development team
-Responsible for working one on one with printers from start to finish to be sure designs were executed properly

FMF RACING-

-Designed and executed graphics for both the men's and junior's printables
-Was responsible for developing the direction and identity for the new junior's line
-Consistently maintained my own calendar of deadlines
-Responsible for preparing all tech packs and communicating with printers to ensure that all costing was met and designs were executed properly

METAL MULISHA CLOTHING-
-Developed graphics for the juniors line

Senior Graphic Designer

-Assisted lead photographer on a daily basis
-Prepared images for the catalog and website
-Assisted at photoshoots

Production Assistant/Graphic Designer

Find out detailed information about Theresa Laster,  in North Port, FL

Theresa Laster: in North Port, FL

Theresa Laster

Fat Point Brewing

Whole Foods Market

Fox Head, Inc.

La Jolla Group LLC

Swell

UCSB