I am passionate about Youth Culture, Action Sports, and creating world-class integrated marketing campaigns that build brand presence, increase sales, and drive profit.
I have over 10 years of strategic marketing experience, with an emphasis on product and brand marketing within the Action Sports industry. I've developed expertise in print, digital, and social media, e-commerce, PR, events & promotions, copywriting, trade shows, retail marketing, market research, and campaign evaluation. I'm experienced in managing internal and external creative resources, outside vendors and PR agencies, as well as direct reports.
On a personal and professional level, I pride myself on integrity. I excel at building trust, collaborating with others, and using effective communication to drive execution, foster innovation, and solve problems creatively.