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Cal77 Clothing & Accessories

I am a hands-on creative art director and designer who sees design and concepts in everyday life and pop culture. I consult both sides of my brain to bring award-winning concepts to life with cutting-edge design and art direction. I have experience working at advertising and design agencies in the US and in Europe for some of biggest brands worldwide. I bring my Expertise and passion for design in print and digital media and storytelling including email, social, web and display. I am an outgoing, visionary and genuine team leader and mentor.


•	Develops and executes strategies across 360 degree, integrated advertising and design campaigns materials.	
•	Possess qualities to influence, motivate, Inspire and promote creativity and collaboration amongst peers and partners.
•	A strong eye for aesthetic and current trends, focused on visual design language and brand building and polished design.	
•	Balances the business and consumer needs and finds solutions through collaboration and partnerships.
•	Articulate negotiation, presentation, and visionary mentoring skills.	
•	Highly technical, innovative and strategic, with exceptional multi-tasking and prioritization skills.


Fully developed brand and clothing designs for personal clothing and accessories company. Cal77 is a 1970s inspired skate and extreme sports clothing label. Geared toward the youth market, as well as for older skaters who want to keep skating and sport a retro aesthetic from their past as young skaters. 

• Fully designed and developed brand logo
• Design and development of t-shirt graphics and other apparel and accessories
• Developed complete online shop using shopify.com 
• Design and layout of all social media pages and posts for the brand. 


Freelance and Contract Art Direction and Graphic Design for various clients and agencies throughout the greater San Diego and Los Angeles areas.

•	Art directing, Designing and production of final artwork.
•	Meeting and presenting artwork with clients and agencies.
•	Budgeting and Invoicing for Contacts and Vendor.
•	Focused on delivering innovative solutions to complex marketing and advertising needs.

CREATIVE DIRECTOR  | Principal

Publicis Hawkeye is an experience oriented CRM agency specializing in effective 1:1 customer connections actualized through world-class data. Reporting directly to the Creative Director, as Sr. Art Director, I was responsible for leading the art direction and design for branding, ads, brochures, Direct Mail, digital advertising and web pages for major national brands such as Blue Shield of California, San Diego Zoo, GIA (Gemological Institute of America), as well as most of the major Health and Fitness clubs in the U.S.A. including Gold’s Gym and 24 Hour Fitness.

•	Thought leader continually developing new creative print and digital advertising for clients from concept to completion 
•	Presenting new creative and building strong alliances with clients and business partners
•	Managing artwork with Designers and Production Artists. 
•	Created compelling marketing campaigns that won new business and retained current clients
•	Designed deliverables for multiple ongoing projects, ensuring that goals, objectives, timelines, and budgets were met in accordance with brands.
•	Worked together with copywriter partner to create innovative and cutting-edge campaigns.

SENIOR ART DIRECTOR

Leading San Diego Advertising agency I was Responsible for leading award-winning art direction and graphic design for clients such as Qualcomm, Puma Golf, Live Oak Bank, Bledsoe Braces and International Motorcycle Shows. 

•	Created compelling marketing campaigns that won new business and retained current clients
•	Designed deliverables for multiple ongoing projects, ensuring that goals, objectives, timelines, and budgets were met in accordance with brands.
•	Worked together with copywriter partner to create innovative and cutting-edge campaigns.
•	Art Directed Photo and Video shoots.


Sr. ART DIRECTOR / DESIGNER 

MDG is the leading marketing agency for Tradeshows and conventions all across America. As a contract Art director, I was Responsible for art direction and design of websites, digital advertising, print ads, brochures, logos for clients in the tradeshow and convention industry.

•	Created compelling marketing campaigns that won new business and retained current clients
•	Designed deliverables for multiple ongoing projects, ensuring that goals, objectives, timelines, and budgets were met in accordance with brands.
•	Worked together with copywriter partner to create innovative and cutting-edge campaigns.


SR. ART DIRECTOR / DESIGNER

At the David & Goliath office in Frankfurt, Germany, I worked alongside the Creative Director as a two-man team and was responsible for the visual conception and design of all print and television advertising for Kia Motors Company, Germany.
•	Art Direction of concept, visuals and graphic design.

•	Monthly and weekly Photo, video and radio art direction of successful Print, TV and Radio campaigns for Kia Motors, Germany.
•	Meeting and pitching to German and Korean Executives of KIA Motor.

Find out detailed information about James Mann, Cal77 Clothing & Accessories in San Diego, CA

James Mann: Cal77 Clothing & Accessories in San Diego, CA

James Mann

Founder | Creative Director

MANN BRANDING & GRAPHIC DESIGN | San Diego, California

PUBLICIS HAWKEYE - Formerly Epsilon | San Diego, California

The i.d.e.a. Brand

MARKETING DESIGN GROUP | San Diego, California

DAVID & GOLIATH | Los Angeles, California | Frankfurt, Germany

SAN DIEGO MESA COLLEGE

SAN DIEGO STATE UNIVERSITY