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15-year Industry veteran specializing in digital and brand marketing, content creation, partnerships, and business development. 

Marketing and project lead on all front-end, consumer facing digital platforms including over 20 websites and mobile apps for Mammoth Resorts - Southern California's leading, four season, mountain resort family, which includes Mammoth Mountain, Bear Mountain, June Mountain and Snow Summit. 

Senior leadership role in cross-functional management team executing a 360 brand strategy to include: content programming & distribution, social media, digital advertising, SEO, email, direct mail, PR & communications and in-resort marketing.


Director of Digital

Click to edit position description· Editorial liaison between USA Today and over 100 owned and affiliated sports websites.
· Sales solutions idea generator and branded content production lead for group advertising clients including: ESPN X Games, NBC Dew Tour, Navy, Air Force, Jeep, Mountain Dew, Starburst, Stride Gum, Merrell Footwear, Burton Snowboards, The North Face, Matador Beef Jerky, Totinos Pizza Rolls
· Digital marketing point for group content distribution, social media and advertising strategy.
· Content partnership lead for group video distribution platform – 30 million views per month - Red Bull, GoPro, Backcountry.com, Burton Snowboards, The North Face, Matchstick Productions, Teton Gravity Research, Quiksilver, Monster Energy. 
· Key partnership negotiator – NBC Dew Tour, US Snowboarding Olympic Association.
· Broad sports/advertising network among athletes, agents, agencies, brands, events, leagues and marketers.

Sr. Director - Content & Partnerships

· Content Director for USA Today’s action sports and youth lifestyle division BNQT (Banquet) – 10 million UVM.
· Marketing and social media point for group content distribution and advertising awareness. 
· Managed re-launch and expansion of BNQT.com – USA Today’s multi-action sports website
· Directed dozens of contributors, content providers and partnerships.
· Grew audience traffic by 500%

Director of Content & Partnerships / General Editor

· Editorial Director for Wasserman's snowboarding editorial division, launched Snowboarder.com
· Established six-figure rev share partnerships with e-commerce retailers
· Led marketing and advertising outreach to actions sports brands and resorts.

Editorial Director / Web Producer

· Managed digital marketing and content of Future US's specialty magazine title - Future Snowboarding 
· Identified and directed over a two-dozen contributing writers and photographers.
· Tracked analytics and boosted traffic through content curation, SEO, social media and search marketing.
· Traveled extensively throughout North America, Europe and Japan to cover international snowboarding competitions

Digital Content Manager / Online Editor

· Strategy account manager for multiple agency clients including: Gillette/Right Guard, Ford, Pepsi/Mountain Dew, Sony, and Motorola	
· Developed national marketing initiatives including events, retail, athletes, web, social and print.
· Oversaw $1,000,000 annual operating budget for multiple client projects.
· Negotiated multiple athlete contracts totaling over $500,000
· Managed brand executions at ESPN X Games, NBC Dew Tour, Vans Triple Crown and Vans Warped tour.

Events + Consulting Account Manager

Wrote articles, edited copy and traveled to events for world's leading snowboarding magazine.
Managed all content on SnowboarderMag.com

Copy Editor

Oversaw execution and on-site activation strategy for music festival sponsor. Traveled across North America as a member of the Vans Warped Tour.

Marketing Promotions Road Tour Manager

Find out detailed information about James Sullivan,  in Los Angeles, CA

James Sullivan: in Los Angeles, CA

James Sullivan

Mammoth Resorts

USA Today Sports Media Group

BNQT.com / BNQT Media Group (Action Sports Division of USA Today)

Wasserman Media Group, LLC

Future Snowboarding Magazine

Fuse, LLC

SNOWBOARDER Magazine

Vans Warped Tour

Boston University

Boston University

Pepperdine School of Management