Robert Yturri

Robert Yturri

SVP Global Sales, Product & Brand Management
Location: Carbondale CO
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Summary

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GM with 28+ years proven leadership experience championing premium global brands in specialty outdoor, action and winter sports industries. Entrepreneurial-executive with a broad scope of expertise spanning all facets of business. A creative strategic thinker passionate for new business development, top-tier product and merchandising, seasonal launch strategies, brand marketing and positioning, global sales and distribution, product research and development, overseas production and vendor management, licensing, retail operations and e-Commerce. Major leadership strengths include primary communicator of brand, company, category and strategic direction.

Specialties include brand building through knowledge and understanding of global product design, research & development, merchandising, sales & marketing. Proven ability to research, analyze and formally report on industry, competitor and consumer use trends/influences to determine short, mid-and-long term direction of global product goals aligned with brand and company financial objectives.

Work Experience

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Interests & Groups

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INTERESTS
  • Brainstorming Better Product Better Ways of Doing Things & Inventions
  • Public Speaking Hosting & Facilitation White-Board Sessions
  • Consistently Exploring Adventuring Outside My Comfort Zone
SPORTS
  • Surf
  • Skate
  • Rock Climbing
  • All Things Snow
  • Trail/Mountain Running
  • Chasing After My Dogs Everywhere
GROUPS
  • Surf Explorers
  • Climbing Partners
  • The North Face Alumni

Education History

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Connections

PEOPLE 16

Owner, Malakye.com  
Brand Manager Seeking New Opportunities  
Production/Product Management/Purchasing & Logistics  
Marketing | Sales | Brand Management | Production | Content Creation  
Product Line Manager  
Marketing | Branding | Analytics  
Co-Founder, Group Y  
Business Development Manager - Outdoor & Bike  
Business Development - Surf, Skate & Snow  
Brand Manager; Sports Marketing Director  

COMPANIES 4

The North Face
Sport Obermeyer, Ltd.
Black Diamond Equipment, Ltd.
Spyder Active Sports-Global Brands Group