Robert Yturri

Robert Yturri

SVP Global Sales, Product & Brand Management

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Summary

GM with 28+ years proven leadership experience championing premium global brands in specialty outdoor, action and winter sports industries. Entrepreneurial-executive with a broad scope of expertise spanning all facets of business. A creative strategic thinker passionate for new business development, top-tier product and merchandising, seasonal launch strategies, brand marketing and positioning, global sales and distribution, product research and development, overseas production and vendor management, licensing, retail operations and e-Commerce. Major leadership strengths include primary communicator of brand, company, category and strategic direction.

Specialties include brand building through knowledge and understanding of global product design, research & development, merchandising, sales & marketing. Proven ability to research, analyze and formally report on industry, competitor and consumer use trends/influences to determine short, mid-and-long term direction of global product goals aligned with brand and company financial objectives.

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