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Visual Merchandising Manager

Experience in retail marketing,  product development &  merchandising. Experience  utilizing innovative techniques  & creativity to maximize sales  in such industries and  entertainment, fashion, &  publishing.

Manage visual merchandising team in day to day activity, create team goals that serve to increase store sales and develop team member merchandising and leadership abilities.
Participate in store management meetings. Lead weekly department meetings to discuss merchandising events and goals.
Change accessory displays and move furniture to reflect current product assortment and promotions; re-merchandise areas of the store regularly so as to maximize product sell-through.
Manage furniture and accessory product flow to sales floor; Ensure appropriate stock levels on sales floor.
Monitor incoming furniture log and plan floor moves accordingly.
Work with Marketing Specialists and Director of Merchandising to place furniture on the sales floor.
Utilize HOMES Management Reporting to generate business reports reflective of sales; evaluate to determine merchandising strategies and product placement.
Determine top selling and slow moving product.
Post weekly, monthly business information.
Train store staff on merchandising basics and maintenance standards; involve and supervise Product Specialists in maintaining store standards.
Receive, tag new accessory product, and enter receivables into HOMES
Ensure accurate inventory levels by following all receiving procedures, assisting with inventory, cycle counts and loss prevention measures.
Assist Sales Associates, customer service and customers with any product questions and issues.
Assist Director of Merchandising with purchasing of furniture and accessories.
Participate in focus group and other location meetings.
Supervises: Assistant Visual Merchandisers, maintenance employees.
Develop and maintain an effective organization through the initial interview, training, motivation, and performance review of all Store Visual Merchandise and maintenance employees.
Provide guidance and direction for employees to assist in their professional development.

Merchandise handbag assortments at both Macy's and Lord and Taylor.

Host product knowledge seminars to associates.

Provide competitive feedback and sales information to Account Executives.

Attend key retail events such as Charity Day and Shoe Sales Events.

Freelance Merchandiser

Responsible for an account base of 75 doors including channels of distribution such as Macy's, Lord and Taylor, Nordstrom, Bergdorf Goodman, West Marine, and several specialized independent retailers.

Increased Macy's Herald Square real estate footprint by 40% through a partnership with the store visual managers.

Worked with both Macy's Corporate and Regional Buying and Planning teams to generate a 25% volume increase within targeted districts to maximize the "My Macy's" initiative.

Hosted Sperry Topsider seminars with key department store merchandisers, sales leads, managers, and personal shoppers at the Sperry Topsider showroom.

Managed the NYC Collective Brands Showroom. Responsible for managing the 4 FFANY shows and providing sales support to various account executives. Support included generating line sheet, setting up showroom, ordering and sending out samples, working with PR Agency and writing up sales orders.

Created educational marketing materials for Department Store Regional Merchandisers and Management team.

Organized and hosted seminars, trunk shows, and other special events including FNO, Sperry Topsider 75th Anniversary Event at Bergdorf Goodman, Nordstrom Half-Yearly, Bloomingdales Shoe Conclave, L&T Shoe Summit, and Macy's Regional Seminars.

Generated a 30% increase in brand real estate within assigned territory.

Partnered with Macy's HSQ Special Events and GQ Magazine to host  Sperry Topsider Men's and Women's Fashion Show.
Utilized Macy's and Nordstrom's Portals to generate selling reports and share information with other Coordinators.

Provided sales information to Account Executives and presented lines to key Independent Accounts.

Created competitive research reports and generated weekly sales reports.

Managed 3 associates .

Developed Associates Sales Incentives Programs to increase Sperry Topsider sales.

Northeast Retail Merchandiser/Showroom Manager

Freelance Jewelry Merchandiser

Managed an account base of 50 doors at Macy's and Lord and Taylor.

Hosted product knowledge seminars at both the store and regional levels, including Macy's Seasonal Shoe Seminars and Lord and Taylor Shoe Summit.

Partnered with Macy's and Seventeen Magazine to participate in the Seventeen Magazine Prom Tour resulting in a 30% sales increase in shoes at event doors.

Generated and analyzed sales reports that assessed territory performance.

Created marketing materials for sales associates to support key items for the season.

Increased real estate footprint by 20% at both channels of distribution.

Partnered with Management and Visual Teams to cross-merchandise Nina Footwear in other departments within the store (Special Occasion Dresses, Evening Handbags, and Mannequins).

Northeast Regional Merchandiser

Freelance Visual Merchandiser

Managed Women’s Floor with annual sales of 14 million.

Worked with corporate Fashion Director and Department 

Management to map out new receipts, sell thru and review plan-o-grams.

Partner with Management to review sales figures and real estate of key items and collections.

Styled mannequins for  both interiors and windows that reflected the brand integrity and supported company’s seasonal key items. 

Created “Top Shelving” displays that were then replicated company-wide.

Assisted with sourcing visual collateral and props for all key flagship locations.

Visual Merchandiser

Collaborated on strategic planning for key accounts. 

Served as a liaison between sales, marketing, design, sourcing and planning departments. Recommended and approved fabric, trims, lab dips and strike – offs.

Prepared cost analysis.

Associate Product Manager

Identified and showcased marketplace trends in special features.

Developed fashion layouts for biweekly teen magazine. 

Conceptualized and implemented the annual summer giveaway promotion.

Fashion Market Editor

Find out detailed information about Anisa Hull-Cunniff, Visual Merchandising Manager in New York, NY

Anisa Hull-Cunniff: Visual Merchandising Manager in New York, NY

Anisa Hull-Cunniff

Ashley Furniture Industries

Brahmin Leatherworks

Sperry Topsider/Tommy Hilfiger

Jones Apparel Group/Victoria Co./Givenchy Jewelry

Nina Footwear

Brooks Brothers Flagship Store

Marithe + Francois Girbaud

Banana Republic

WestPoint Stevens

React Magazine / Parade Magazine

Drexel University