Creative Agencies

Fashion

Lifestyle

Moto & Powersports

Music

Outdoor

Skate

Snow

Streetwear

Surf

Tech

Yoga

Cooking

When not capturing everyone and everything around her with her camera

Daniella loves riding bikes with her son

Playing in the snow

Sipping fine (and not so fine) red wine

And spending a minimal amount of time organizing her desktop. she resides in long beach

Ca with her son kain

Her better half and her high-maintenance dog

Franky.

Photographer

Photographer with extensive experience as a Photo Editor and Studio Manager. Proven results across multiple platforms from product and lifestyle photography, project management and strategic marketing. With a comprehensive and distinctive knowledge of the lifestyle/ fashion industries, I am able to offer my services as a Photographer, Project Manager, Studio Manager and Producer.My experience as a Photo Editor has proven to be invaluable to my management development skills. It has given me combined perspective of how best to approach both the coordination and management aspects of a project while still providing the tools and space for the creative team to make ideas a visual reality.

-Work with clients and talent to create current visually stimulating imagery for various marketing needs. 
-Work corroboratively with client to develop new campaigns and innovative ways to reach target market. 
-Produce and manage product and life style shoots including styling, prepping, travel arrangements, casting,locations scouting, negotiations, permits and equipment rentals. 
-Create and manage production time line and involved staff
-Oversee / perform post production editing -Obtain creative talent when needed -Set workable solutions for the clients individual needs
-Create and manage digital assets

Hired by the new start up company to shoot and produce all lifestyle and product photography. My role in the company was then expanded to include video production.
-Worked closely with the Creative Director and Art Director to fulfill artistic vision within the allocated budget and time line. 
-Coordinated pre and post production for scheduled shoots including castings, fittings, location scouting, permits, model releases and agency matters, equipment rentals, catering, and transportation. 
-Photographed apparel product and lifestyle images for use in ads, catalogs, and various marketing tools. 
-Delivered digital proofs, performed all editing, including image retouching, color balancing, and preparing images for printing. 
-Executive produced music video with Get Busy Committee for True Love and False Idols. http:/www.youtube.com/ watch?v=ElWvcf7xT8A

Freelance Photographer

-Lead in-house photographer 
-Produced and managed marketing materials for six action sports brands: Etnies, Es, Emerica, Altamont, Etnies girl, and 32 snowboard boots. 
-Marketing items included: seasonal catalogs, POP, Print Ads, trade show displays, web content imagery, e-commerce imagery, posters, SMUs, and event products.
-Implemented and managed Sole Technology's in house marketing photo department studio and budget. 
-Produced and manage product and life style shoots including styling, prepping, travel arrangements, casting, locations scouting, negotiations, permits and equipment rentals.
-Coordinated catalog schedule time line and budget. 
-Worked closely with Art Directors, Team Managers, and Brand Managers
to produce photo shoots of team riders and products, both domestically and internationally. 
-Managed Advertising time line, both domestically and internationally. 
-Negotiated contracts and rates for free- lance photographers and photo usage. 
-Managed post-production editing requirements with off site retoucher. 
-Implemented software development for a permanent archiving database. -Digital Asset Management for distributor access.
-Inventoried apparel and shoe rainbow line samples for photo, public relations and marketing use. - Budget allocation
-Managed 3 in house studio photographers and 3 action / lifestyle photographers. 
-Processed invoices for department

Photo Editor & Lead Photographer

Taught a weekly class to inner city teens in photography, styling, hair & makeup.
-The course emphasized on industry vocabulary and procedures to guide the teens towards a career in the entertainment industry.

Volunteer Instructor

Find out detailed information about Daniella Renee, Photographer in Long Beach, CA

Daniella Renee: Photographer in Long Beach, CA

Daniella Renee: Photographer in Long Beach, CA

Daniella Renee

Daniella Renee Photography

True Love and False Idols

Sole Technology

Art Share

Brooks Institute of Photography

Long Island University

University of Utah